{"id":11608,"date":"2025-06-03T13:52:45","date_gmt":"2025-06-03T11:52:45","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11608"},"modified":"2025-06-03T13:52:45","modified_gmt":"2025-06-03T11:52:45","slug":"a-look-back-at-the-highlights-of-the-piano-media-workshop-in-paris","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/06\/a-look-back-at-the-highlights-of-the-piano-media-workshop-in-paris\/","title":{"rendered":"A look back at the highlights of the Piano Media Workshop in Paris"},"content":{"rendered":"

At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers have no choice but to rethink their strategies. It was against this backdrop that a workshop co-organised by Piano<\/strong><\/a> and In Digital<\/a> was held at Fluctuart in Paris on 22 May 2025, bringing together journalists, analysts, product managers and data experts.<\/p>\n

The theme? \u2018Segments that make money – the best of data activation in the European media\u2019.<\/strong> The aim is to share real-life experiences and find out how the tools in the Piano suite (Analytics, Audience, Activation, Amplification) can be used to optimise monetisation through fine-tuned segmentation and targeted activation.<\/p>\n

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On the programme: \ud83d\udd0e Best practices in data activation in Europe \ud83d\udcc8 Concrete examples of optimised performance \ud83e\udde0 A rich discussion on technological and editorial challenges<\/p>\n

More than just a trade meeting, this afternoon highlighted a crucial issue: how to give value back to each visitor thanks to data, in a media ecosystem that is more uncertain than ever.<\/p>\n

Represented by Kahan N\u2019guessan<\/a> and Hugo Sanchez<\/a> , the Optimal Ways team is delighted to share their article<\/a> with you, which covers these themes:<\/p>\n