{"id":11445,"date":"2025-04-02T11:28:31","date_gmt":"2025-04-02T09:28:31","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11445"},"modified":"2025-08-27T15:14:13","modified_gmt":"2025-08-27T13:14:13","slug":"breakfast-learn-on-ga4-integrations-with-google","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/04\/breakfast-learn-on-ga4-integrations-with-google\/","title":{"rendered":"Breakfast &#038; Learn on GA4 integrations with Google"},"content":{"rendered":"<p>As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast &amp; Learn! These friendly get-togethers are the ideal opportunity to build skills on key subjects, in collaboration with our experts and partners.<\/p>\n<p>After previous editions dedicated to <a href=\"https:\/\/www.optimalways.com\/en\/2024\/09\/first-breakfast-learn-on-server-side-use-cases-with-addingwell\/\">server-side use cases<\/a>, <a href=\"https:\/\/www.optimalways.com\/en\/2024\/11\/breakfast-learn-about-attribution-with-thankyou-analytics\/\">campaign attribution measurement<\/a> and <a href=\"http:\/\/optimalways.com\/en\/2024\/12\/breakfast-learn-on-consent-optimization-with-didomi\/\">consent optimisation<\/a>, <a href=\"https:\/\/www.optimalways.com\/en\/2024\/12\/breakfast-learn-on-ecommerce-journey-analysis-with-piano-analytics\/\">ecommerce journey analysis<\/a>, and <a href=\"https:\/\/www.optimalways.com\/en\/2025\/03\/breakfast-learn-on-digital-accessibility-with-the-contentsquare-foundation\/\">websites digital accessibility<\/a>, we welcomed a representative from Google to our March session: <strong>Michael Koza<\/strong>, engagement manager for partners &amp; agencies.<\/p>\n<p>Michael shared with us some very interesting information about the various integrations with GA4 :<\/p>\n<ul>\n<li><strong>advertising and search ecosystem:<\/strong> Google Ads, Google Search Console, SA360 and DV360, Google Merchant Center,<\/li>\n<li><strong>applications:<\/strong> Google Play,<\/li>\n<li><strong>remarketing:<\/strong> creating and importing audiences,<\/li>\n<li><strong>BigQuery data import &amp; export<\/strong>.<\/li>\n<\/ul>\n<p><strong>As far as the GA4 roadmap is concerned, we can expect media-planning forecasting functionalities and more accurate ROI measurement.<\/strong><\/p>\n<p>A big thank you to all of you for your presence and your commitment, which made this event a real success!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png\" alt=\"\" width=\"722\" height=\"157\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/IMG_0854-1024x559.jpg\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/IMG_0847-1024x553.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast &amp; Learn! These friendly get-togethers are the ideal opportunity to build skills on key subjects, in collaboration with our experts and partners. After previous editions dedicated to server-side use cases, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[45,41],"tags":[],"class_list":["post-11445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breakfast &amp; Learn on GA4 integrations with Google - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2025\/04\/breakfast-learn-on-ga4-integrations-with-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breakfast &amp; Learn on GA4 integrations with Google\" \/>\n<meta property=\"og:description\" content=\"As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2025\/04\/breakfast-learn-on-ga4-integrations-with-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T09:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T13:14:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/04\/IMG_0848-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optimalways.com\/en\/2025\/04\/breakfast-learn-on-ga4-integrations-with-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimalways.com\/en\/2025\/04\/breakfast-learn-on-ga4-integrations-with-google\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\/\/www.optimalways.com\/en\/#\/schema\/person\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Breakfast &#038; 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