{"id":11261,"date":"2025-03-14T16:25:49","date_gmt":"2025-03-14T15:25:49","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11261"},"modified":"2025-06-04T11:58:35","modified_gmt":"2025-06-04T09:58:35","slug":"les-jeudis-de-la-retail-tech-on-retail-media","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/03\/les-jeudis-de-la-retail-tech-on-retail-media\/","title":{"rendered":"Les Jeudis de la Retail Tech on Retail Media"},"content":{"rendered":"

The March edition of Les Jeudis de La Retail Tech<\/a> was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the sector. A unique opportunity to decipher the challenges of this rapidly structuring market, and to explore the strategies of leading brands and retailers.<\/p>\n

The Optimal Ways<\/a> team was represented by Evelien Vieveen<\/a>, Hugo Sanchez<\/a> and Nicolas Malo<\/a>, who attended the following presentations:<\/p>\n

Opening by Emma Recco of Ikea France<\/strong><\/h5>\n

To launch this year’s event, Emma RECCO<\/a>, Managing Director of IKEA<\/a> France, took part in the CEO’s Vision interview. She shared her 360\u00b0 view of the sector and the main challenges it faces in 2025.<\/p>\n

\"\"<\/p>\n

Consumer expectations and the impact of in-store interactive technologies – OpinionWay survey<\/strong><\/h5>\n

Fr\u00e9d\u00e9ric MICHEAU<\/a>, Deputy Managing Director of OpinionWay<\/a>, presented the results of a survey of 1,057 people representative of the French population aged 18 and over. In particular, consumers have high expectations of their in-store experience.<\/p>\n

\"\"<\/p>\n

For detailed feedback from our team, read the article here<\/a>!<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the sector. A unique opportunity to decipher the challenges of this rapidly structuring market, and to explore the strategies of leading brands and retailers. The Optimal Ways team was represented by […]<\/p>\n","protected":false},"author":5,"featured_media":11269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-11261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"\nLes Jeudis de la Retail Tech on Retail Media - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2025\/03\/les-jeudis-de-la-retail-tech-on-retail-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Jeudis de la Retail Tech on Retail Media\" \/>\n<meta property=\"og:description\" content=\"The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2025\/03\/les-jeudis-de-la-retail-tech-on-retail-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T15:25:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T09:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/Retail-Tech-Jeudis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Les Jeudis de la Retail Tech on Retail Media\",\"datePublished\":\"2025-03-14T15:25:49+00:00\",\"dateModified\":\"2025-06-04T09:58:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/\"},\"wordCount\":176,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Retail-Tech-Jeudis.jpg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/03\\\/les-jeudis-de-la-retail-tech-on-retail-media\\\/\",\"name\":\"Les Jeudis de la Retail Tech on Retail Media - 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