{"id":11218,"date":"2025-02-07T14:59:33","date_gmt":"2025-02-07T13:59:33","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11218"},"modified":"2025-03-19T15:18:50","modified_gmt":"2025-03-19T14:18:50","slug":"edition-dhiver-du-first-party-tour-2025-par-commandersact","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/02\/edition-dhiver-du-first-party-tour-2025-par-commandersact\/","title":{"rendered":"Winter edition of First Party Tour 2025 by CommandersAct"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11218\" class=\"elementor elementor-11218\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf872c6 e-flex e-con-boxed e-con e-parent\" data-id=\"4cf872c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d0d893 elementor-widget elementor-widget-text-editor\" data-id=\"36d0d893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On February 4, 2025, the <a class=\"EUBticDMFgToOWVwLeafeAeKbqukUbAfJxdRQ \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/optimal-ways\/\" target=\"_self\" data-test-app-aware-link=\"\">Optimal Ways<\/a> team, represented by <a id=\"ember366\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/hugo-stepien-b804a7b1\/\">Hugo Stepien<\/a> and <a id=\"ember367\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/hugo-sanchez-4a43411a7\/\">Hugo Sanchez<\/a>, attended the First Party Tour organized by <a class=\"EUBticDMFgToOWVwLeafeAeKbqukUbAfJxdRQ \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/commandersact\/\" target=\"_self\" data-test-app-aware-link=\"\">Commanders Act<\/a> in Lille. A fascinating conference on the evolution of the digital advertising market and the challenges facing advertisers in 2025 in a rapidly changing ecosystem.<\/p>\n<p>The event was hosted by <a class=\"EUBticDMFgToOWVwLeafeAeKbqukUbAfJxdRQ \" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/commandersact\/\" target=\"_self\" data-test-app-aware-link=\"\">Commanders Act<\/a> (CEO), <a id=\"ember204\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/francoislabonne\/\">Fran\u00e7ois Labonne<\/a> (Head of Professional Services), <a id=\"ember205\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/lucmornat\/\">Luc Mornat<\/a> (CRO), <a id=\"ember206\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/christelle-maia-25599a2a\/\">Christelle MAIA<\/a> (Customer Success Manager) and <a id=\"ember207\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/audreymarissal\/\">Audrey Marissal<\/a> (Product Manager). Together, they shared their vision and recommendations on how to optimize media investments by 2025:<\/p>\n<ul>\n<li>The major trends reshaping the advertising landscape<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11221 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances.png\" alt=\"\" width=\"1488\" height=\"925\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances.png 1488w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-300x186.png 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-1024x637.png 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-768x477.png 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/03\/First_Party_Tour_tendances-1200x746.png 1200w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<ul>\n<li id=\"ember215\" class=\"ember-view reader-text-block__heading-3\">How to optimize media investments and maximize ROI?<br><br><\/li>\n<li class=\"ember-view reader-text-block__heading-3\">What are the solutions for success in 2025?<br><br>We hope you enjoy reading the article you&#8217;ll find <a href=\"https:\/\/www.linkedin.com\/pulse\/edition-dhiver-du-first-party-tour-2025-par-commandersact-xedqe\/?trackingId=cu7aqF%2BeQa62%2BRKIKiWZ5g%3D%3D\">here<\/a>.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in Lille. A fascinating conference on the evolution of the digital advertising market and the challenges facing advertisers in 2025 in a rapidly changing ecosystem. The event was hosted by Commanders [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-11218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Winter edition of First Party Tour 2025 by CommandersAct - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in\" \/>\n<meta name=\"robots\" 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