{"id":11167,"date":"2025-02-04T11:12:39","date_gmt":"2025-02-04T10:12:39","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11167"},"modified":"2025-08-27T15:02:40","modified_gmt":"2025-08-27T13:02:40","slug":"superweek-analytics-summit-2025","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2025\/02\/superweek-analytics-summit-2025\/","title":{"rendered":"Superweek Analytics Summit 2025"},"content":{"rendered":"<p>This year&#8217;s 12th <strong>Superweek Analytics Summit<\/strong> brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of northern Hungary!<\/p>\n<p>Superweek brings together digital marketing professionals, analysts and thought leaders from the measurement industry.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11160 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2.jpg\" alt=\"\" width=\"1280\" height=\"719\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2.jpg 1280w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-1024x575.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-768x431.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Day_2-1200x674.jpg 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Our CEO, <a href=\"https:\/\/www.linkedin.com\/in\/nicolasmalo\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_posts%3Bq6vORG11Q8GeL31DEz%2FfNw%3D%3D\">Nicolas Malo<\/a>, was on site and you can read his daily review of the most significant presentations here:<\/p>\n<ul>\n<li>Day 1: <a href=\"https:\/\/lnkd.in\/e49-Rnpm\">https:\/\/lnkd.in\/e49-Rnpm<\/a><\/li>\n<li>Day 2: <a href=\"https:\/\/www.linkedin.com\/pulse\/superweek-analytics-summit-2025-day-2-nicolas-malo-o5yxe\/\">https:\/\/lnkd.in\/ekV9eAvr<\/a><\/li>\n<li>Day 3: <a href=\"https:\/\/lnkd.in\/ehv9AG_i\">https:\/\/lnkd.in\/ehv9AG_i<\/a><\/li>\n<li>Day 4: <a href=\"https:\/\/lnkd.in\/dP399rc2\">https:\/\/lnkd.in\/dP399rc2<\/a><\/li>\n<li>Day 5: <a href=\"https:\/\/lnkd.in\/ewTckJH2\">https:\/\/lnkd.in\/ewTckJH2<\/a><\/li>\n<\/ul>\n<p>A huge thank you to all the speakers, all the attendees, the amizing organization team and the sponsors Piano &amp; Conductrics INC for making this event possible!<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11162 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-scaled.jpg 2560w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1536x1152.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-2048x1536.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1200x900.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_On_Air-1980x1485.jpg 1980w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year&#8217;s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of northern Hungary! Superweek brings together digital marketing professionals, analysts and thought leaders from the measurement industry. Our CEO, Nicolas Malo, was on site and you can read his daily review [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-11167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Superweek Analytics Summit 2025 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"This year&#039;s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2025\/02\/superweek-analytics-summit-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superweek Analytics Summit 2025\" \/>\n<meta property=\"og:description\" content=\"This year&#039;s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2025\/02\/superweek-analytics-summit-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T10:12:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-27T13:02:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Superweek_2025_Nicolas_Malo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/02\\\/superweek-analytics-summit-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/02\\\/superweek-analytics-summit-2025\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Superweek Analytics Summit 2025\",\"datePublished\":\"2025-02-04T10:12:39+00:00\",\"dateModified\":\"2025-08-27T13:02:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/02\\\/superweek-analytics-summit-2025\\\/\"},\"wordCount\":120,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/02\\\/superweek-analytics-summit-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Superweek_2025_Nicolas_Malo.jpg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/02\\\/superweek-analytics-summit-2025\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2025\\\/02\\\/superweek-analytics-summit-2025\\\/\",\"name\":\"Superweek Analytics Summit 2025 - 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