{"id":11110,"date":"2024-12-05T14:33:33","date_gmt":"2024-12-05T13:33:33","guid":{"rendered":"https:\/\/www.optimalways.com\/?p=11110"},"modified":"2025-02-27T15:00:30","modified_gmt":"2025-02-27T14:00:30","slug":"tech-for-retail-2024-highlights","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/12\/tech-for-retail-2024-highlights\/","title":{"rendered":"Tech for Retail 2024 highlights"},"content":{"rendered":"<p>Paris hosted the fourth edition of <a href=\"https:\/\/www.linkedin.com\/company\/techforretail\/\">Tech for Retail<\/a> on November 26 and 27, 2024, confirming its central role in innovation and the digital transformation of retail.<\/p>\n<p>&nbsp;<\/p>\n<p>In our articles on the <a href=\"https:\/\/www.linkedin.com\/pulse\/key-takeaways-from-tech-retail-2024-day-1-optimal-ways-n5sue\/\">first<\/a> and <a href=\"https:\/\/www.linkedin.com\/pulse\/key-highlights-tech-retail-2024-day-2-optimal-ways-xcgie\/?trackingId=3sHcdtyLEN3Kw1D0G3E0jg%3D%3D\">second day<\/a>, you&#8217;ll find the key points of this event. Entirely dedicated to digital and technological solutions, Tech for Retail has become a must-attend event for players in the physical and online retail sectors, covering a wide range of sectors such as luxury goods, fashion, ecommerce, mass retail and consumer goods.<\/p>\n<p>&nbsp;<\/p>\n<p>From tomorrow&#8217;s commerce to AI, you can read a summary of the major conferences of these two days. We hope you enjoy reading it!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11115 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_IA_luxe.jpg\" alt=\"\" width=\"1340\" height=\"1000\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_IA_luxe.jpg 1340w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_IA_luxe-300x224.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_IA_luxe-1024x764.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_IA_luxe-768x573.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_IA_luxe-1200x896.jpg 1200w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11113 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_Fragmentation.jpg\" alt=\"\" width=\"1246\" height=\"1000\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_Fragmentation.jpg 1246w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_Fragmentation-300x241.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_Fragmentation-1024x822.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_Fragmentation-768x616.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024_Fragmentation-1200x963.jpg 1200w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris hosted the fourth edition of Tech for Retail on November 26 and 27, 2024, confirming its central role in innovation and the digital transformation of retail. &nbsp; In our articles on the first and second day, you&#8217;ll find the key points of this event. Entirely dedicated to digital and technological solutions, Tech for Retail [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-11110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tech for Retail 2024 highlights - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Paris hosted the fourth edition of Tech for Retail on November 26 and 27, 2024, confirming its central role in innovation and the digital transformation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2024\/12\/tech-for-retail-2024-highlights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech for Retail 2024 highlights\" \/>\n<meta property=\"og:description\" content=\"Paris hosted the fourth edition of Tech for Retail on November 26 and 27, 2024, confirming its central role in innovation and the digital transformation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2024\/12\/tech-for-retail-2024-highlights\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-05T13:33:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T14:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/02\/Tech_for_Retail_2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Catherine Tranchant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catherine Tranchant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/\"},\"author\":{\"name\":\"Catherine Tranchant\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/84807a8e444f91847f8776282332bd28\"},\"headline\":\"Tech for Retail 2024 highlights\",\"datePublished\":\"2024-12-05T13:33:33+00:00\",\"dateModified\":\"2025-02-27T14:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/\"},\"wordCount\":114,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Tech_for_Retail_2024.jpg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/12\\\/tech-for-retail-2024-highlights\\\/\",\"name\":\"Tech for Retail 2024 highlights - 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