{"id":10839,"date":"2024-10-16T16:54:43","date_gmt":"2024-10-16T14:54:43","guid":{"rendered":"https:\/\/www.optimalways.com\/2024\/10\/a-look-back-at-the-first-edition-of-retail-go\/"},"modified":"2024-10-16T16:54:43","modified_gmt":"2024-10-16T14:54:43","slug":"a-look-back-at-the-first-edition-of-retail-go","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/10\/a-look-back-at-the-first-edition-of-retail-go\/","title":{"rendered":"A look back at the first edition of Retail Go"},"content":{"rendered":"

On Wednesday, October 16, 2024, Retail Go<\/strong> welcomed over 150 participants<\/strong> to its first edition, an event dedicated to innovation in the retail sector. Organized by Cap Digital<\/strong>, CITC<\/strong>,EDIH Hauts-de-France<\/strong> and EuraTechnologies<\/strong>, the event highlighted the major transformations and challenges facing retail companies today.<\/p>\n

\"\"<\/p>\n

One of the highlights of the day was an interview with Catherine Gallais<\/a>, Managing Director of RougeGorge Lingerie<\/a>, by Julien Mena<\/a> of The Field<\/a>. In her testimony, Catherine Gallais shared her analysis of the profound changes taking place in the textile market. Faced with both structural and cyclical changes, this sector is facing unprecedented challenges<\/strong>. She stressed the importance for RougeGorge of remaining true to its singular value proposition<\/strong> in a fiercely competitive market. The company relies on a strong raison d’\u00eatre<\/strong> (“Supporting the feminine, in its free expression, to move the world forward in a fairer and more sustainable way”)<\/em> and a clear ambition<\/strong> to be a committed brand, combining proximity to its customers, operational efficiency enhanced by digital, and technological agility<\/strong> through lightweight IT tools, in SaaS mode, enabling good responsiveness. The integration ofArtificial Intelligence<\/strong> is a strategic axis for RougeGorge. Although relatively new to the company, AI has rapidly established itself as a key lever foroperational efficiency<\/strong>. Finally, RougeGorge places Corporate Social Responsibility (CSR)<\/strong> at the heart of its strategy.<\/p>\n

\"\"<\/p>\n

This was followed by a round-table discussion led by Akim Demora<\/a>, founder of digiFind.fr<\/a>, on the integration of Artificial Intelligence (AI) in four retail chains. The speakers, Moez HAMAD, Ph.D<\/a> (head of data & AI animation at Jules), LAURE PILLIAERT<\/a> (customer experience director at Electro D\u00e9p\u00f4t), Nozha Boujemaa<\/a> (vice-president innovation at Decathlon) and Justine Sanson<\/a> (technology and partnerships manager at Kiabi), shared their feedback and their vision of AI, both on a technological and organizational level. For full details of this first edition and all the presentations, please refer to theonline article<\/a>. Happy reading! <\/p>\n","protected":false},"excerpt":{"rendered":"

On Wednesday, October 16, 2024, Retail Go welcomed over 150 participants for its first edition, an event dedicated to innovation in the retail sector.<\/p>\n","protected":false},"author":1,"featured_media":10439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-10839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"\nA look back at the first edition of Retail Go - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"On Wednesday, October 16, 2024, Retail Go welcomed over 150 participants for its first edition, an event dedicated to innovation in the retail sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2024\/10\/a-look-back-at-the-first-edition-of-retail-go\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A look back at the first edition of Retail Go\" \/>\n<meta property=\"og:description\" content=\"On Wednesday, October 16, 2024, Retail Go welcomed over 150 participants for its first edition, an event dedicated to innovation in the retail sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2024\/10\/a-look-back-at-the-first-edition-of-retail-go\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-16T14:54:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/10\/Retail-Go-premiere-edition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marionwfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marionwfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/10\\\/a-look-back-at-the-first-edition-of-retail-go\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/10\\\/a-look-back-at-the-first-edition-of-retail-go\\\/\"},\"author\":{\"name\":\"marionwfr\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/c27cc757987dbd64eb6682ae3a7e906f\"},\"headline\":\"A look back at the first edition of Retail Go\",\"datePublished\":\"2024-10-16T14:54:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/10\\\/a-look-back-at-the-first-edition-of-retail-go\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/10\\\/a-look-back-at-the-first-edition-of-retail-go\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Retail-Go-premiere-edition.jpg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/10\\\/a-look-back-at-the-first-edition-of-retail-go\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/10\\\/a-look-back-at-the-first-edition-of-retail-go\\\/\",\"name\":\"A look back at the first edition of Retail Go - 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