{"id":10834,"date":"2024-11-07T14:34:52","date_gmt":"2024-11-07T13:34:52","guid":{"rendered":"https:\/\/www.optimalways.com\/2024\/11\/contentsquare-partner-summit-2024-in-paris\/"},"modified":"2024-11-07T14:34:52","modified_gmt":"2024-11-07T13:34:52","slug":"contentsquare-partner-summit-2024-in-paris","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/11\/contentsquare-partner-summit-2024-in-paris\/","title":{"rendered":"Contentsquare Partner Summit 2024 in Paris"},"content":{"rendered":"<p>On November 5, 2024, Contentsquare gathered around 50 people in Paris for an exclusive presentation of its new positioning and functionalities, ahead of the CX Circle Paris event. This event enabled participants to dive into Contentsquare&#8217;s advances and explore how the platform is transforming itself to meet today&#8217;s customer experience challenges. <a id=\"ember7488\" class=\"ember-view\" href=\"https:\/\/www.linkedin.com\/in\/jcpitie\/\">Jean-Christophe Piti\u00e9<\/a>, Chief Marketing Officer &amp; Chief Partner Officer of Contentsquare, introduced the major trends shaping today&#8217;s martech sector and their impact on marketing teams: <\/p>\n<ul>\n<li id=\"ember7489\" class=\"ember-view reader-text-block__paragraph\">The number of martech solutions has exploded, with over <strong>13,000<\/strong> available on the market, representing <strong>growth of +18.5%<\/strong> over the last six months.<\/li>\n<li id=\"ember7490\" class=\"ember-view reader-text-block__paragraph\">Yet only <strong>33% of<\/strong> these solutions&#8217; <strong>functionalities<\/strong> are actually used by marketing teams (source: Gartner). This underlines the importance of making better use of the tools already available. <\/li>\n<li id=\"ember7491\" class=\"ember-view reader-text-block__paragraph\">Against this backdrop, CMOs are under increasing pressure to optimize their ROI and reduce their technology marketing spend. For <strong>75% of CMOs<\/strong>, the future lies in consolidating tools while continuing to innovate (source: Gartner). <\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9055\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924102151.jpg\" alt=\"\" width=\"1488\" height=\"845\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924102151.jpg 1488w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924102151-300x170.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924102151-1024x582.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924102151-768x436.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924102151-1200x681.jpg 1200w\" sizes=\"(max-width: 1488px) 100vw, 1488px\" \/><\/p>\n<p>Optimal Ways has been a Contentsquare partner since 2020, and we&#8217;re delighted to share the key takeaways from this event! To read the rest of the article on the Partner Summit, <a href=\"https:\/\/www.linkedin.com\/pulse\/retour-sur-le-partner-summit-2024-de-contentsquare-%C3%A0-paris-fylbe\/?trackingId=xgLtT7xxKfrpr%2BYzQGyPPg%3D%3D\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On November 5, 2024, Contentsquare gathered around 50 people in Paris for an exclusive presentation of its new positioning and functionalities.<\/p>\n","protected":false},"author":1,"featured_media":10437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-10834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contentsquare Partner Summit 2024 in Paris - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"On November 5, 2024, Contentsquare gathered around 50 people in Paris for an exclusive presentation of its new positioning and functionalities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2024\/11\/contentsquare-partner-summit-2024-in-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contentsquare Partner Summit 2024 in Paris\" \/>\n<meta property=\"og:description\" content=\"On November 5, 2024, Contentsquare gathered around 50 people in Paris for an exclusive presentation of its new positioning and functionalities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2024\/11\/contentsquare-partner-summit-2024-in-paris\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T13:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/11\/1730924304663.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marionwfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marionwfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/11\\\/contentsquare-partner-summit-2024-in-paris\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/11\\\/contentsquare-partner-summit-2024-in-paris\\\/\"},\"author\":{\"name\":\"marionwfr\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/c27cc757987dbd64eb6682ae3a7e906f\"},\"headline\":\"Contentsquare Partner Summit 2024 in Paris\",\"datePublished\":\"2024-11-07T13:34:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/11\\\/contentsquare-partner-summit-2024-in-paris\\\/\"},\"wordCount\":195,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/11\\\/contentsquare-partner-summit-2024-in-paris\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/1730924304663.jpg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/11\\\/contentsquare-partner-summit-2024-in-paris\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/11\\\/contentsquare-partner-summit-2024-in-paris\\\/\",\"name\":\"Contentsquare Partner Summit 2024 in Paris - 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