{"id":10832,"date":"2024-12-16T10:20:59","date_gmt":"2024-12-16T09:20:59","guid":{"rendered":"https:\/\/www.optimalways.com\/2024\/12\/breakfast-learn-on-ecommerce-journey-analysis-with-piano-analytics\/"},"modified":"2025-02-27T16:51:31","modified_gmt":"2025-02-27T15:51:31","slug":"breakfast-learn-on-ecommerce-journey-analysis-with-piano-analytics","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/12\/breakfast-learn-on-ecommerce-journey-analysis-with-piano-analytics\/","title":{"rendered":"Breakfast &amp; Learn on ecommerce journey analysis with Piano Analytics"},"content":{"rendered":"<p>As part of our CSR commitments and B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast &amp; Learn! These convivial gatherings are the ideal opportunity to reinforce skills on key topics, in collaboration with our experts and partners.<\/p>\n<p>After previous editions dedicated to <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/09\/premier-breakfast-learn-sur-les-cas-dusage-du-server-side-addingwell\/\">server-side use cases, <\/a><a href=\"https:\/\/www.optimalways.com\/fr\/2024\/11\/breakfast-learn-sur-lattribution-avec-thankyou-analytics\/\">campaign attribution measurement <\/a>and <a href=\"https:\/\/www.optimalways.com\/fr\/2024\/12\/breakfast-learn-sur-loptimisation-du-consentement-avec-didomi\/\">consent optimization<\/a>, we welcomed three Piano representatives for our December session: <a href=\"https:\/\/www.linkedin.com\/in\/samia-abara-19606a27\/\">Samia Abara<\/a>, VP Partnerships, <a href=\"https:\/\/www.linkedin.com\/in\/titus-over-de-linden\/\">Titus over de Linden<\/a>, Solution Engineer and <a href=\"https:\/\/www.linkedin.com\/in\/thibaultgm\/\">Thibault Gateclou-Marest<\/a>, Sales Director. Piano offers an advanced Digital Analytics platform that is exempt from consent according to CNIL criteria.<\/p>\n<p>Samia and Titus shared some very interesting feedback on ecommerce journey analysis, using concrete examples of implementation based on the various Piano Analytics functionalities. In particular, this session enabled us to address the main points of analysis, such as entry pages, visit intent, product descent and the order tunnel.<\/p>\n<p>More than 20 participants were present in our offices, joined by another ten online. A big thank you to all for your presence and enthusiasm, which made this event a real success!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9000 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png\" alt=\"\" width=\"722\" height=\"157\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1.png 722w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/breakfastLearn-logo-en-ligne-1-300x65.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-9001 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1.jpg\" alt=\"\" width=\"2016\" height=\"1323\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1.jpg 2016w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-300x197.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1024x672.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-768x504.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1536x1008.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1200x788.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7255-1-1980x1299.jpg 1980w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9005\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240.jpg\" alt=\"\" width=\"2016\" height=\"1512\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240.jpg 2016w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1536x1152.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1200x900.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_7240-1980x1485.jpg 1980w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9003\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169.jpg\" alt=\"\" width=\"1600\" height=\"1080\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169.jpg 1600w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-300x203.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-1024x691.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-768x518.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-1536x1037.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/982655ac-5344-4905-a4f8-263578704169-1200x810.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9004\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1.jpg\" alt=\"\" width=\"2016\" height=\"949\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1.jpg 2016w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-300x141.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1024x482.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-768x362.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1536x723.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1200x565.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0622-1-1980x932.jpg 1980w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9007\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901.jpg\" alt=\"\" width=\"800\" height=\"582\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901.jpg 800w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901-300x218.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_32901-768x559.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9006\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1.jpg\" alt=\"\" width=\"2048\" height=\"978\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-300x143.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1024x489.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-768x367.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1536x734.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1200x573.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/IMG_0605-2048x978-1-1980x946.jpg 1980w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano offers a Digital Analytics platform that is exempt from consent according to CNIL criteria. <\/p>\n","protected":false},"author":1,"featured_media":10408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[45,41],"tags":[],"class_list":["post-10832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breakfast &amp; Learn on ecommerce journey analysis with Piano Analytics - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. 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