{"id":10806,"date":"2024-01-23T14:04:26","date_gmt":"2024-01-23T13:04:26","guid":{"rendered":"https:\/\/www.optimalways.com\/2024\/01\/back-from-nrf-lille-2024\/"},"modified":"2025-08-29T14:51:17","modified_gmt":"2025-08-29T12:51:17","slug":"back-from-nrf-lille-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/01\/back-from-nrf-lille-2024\/","title":{"rendered":"Back from NRF Lille 2024"},"content":{"rendered":"<p>After the success of the first Lille e-commerce ap\u00e9ro on January 22, 2024, <a href=\"https:\/\/www.linkedin.com\/in\/adriennaeem\/\">Adrien Naeem<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/in\/laetitialamari\/\">Laetitia Lamari<\/a> followed up the next morning with <a href=\"https:\/\/www.linkedin.com\/in\/koch3\/\">Michel Koch<\/a> for the traditional &#8220;Back from NRF&#8221;! NRF is the leading retail &amp; ecommerce show in the USA, with over 50,000 participants and 1,000 booths, including a strong French delegation on the <a href=\"https:\/\/www.linkedin.com\/company\/la-french-tech\/\">La French Tech<\/a> pavilion tour.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9151\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2.jpg\" alt=\"\" width=\"2232\" height=\"960\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2.jpg 2232w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-300x129.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-1024x440.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-768x330.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-1536x661.jpg 1536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-2048x881.jpg 2048w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-1200x516.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-2-1980x852.jpg 1980w\" sizes=\"(max-width: 2232px) 100vw, 2232px\" \/><\/p>\n<p>In summary, here&#8217;s what to remember about NRF 2024 as a whole:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9152\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-6-1.jpg\" alt=\"\" width=\"1388\" height=\"1000\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-6-1.jpg 1388w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-6-1-300x216.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-6-1-1024x738.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-6-1-768x553.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-6-1-1200x865.jpg 1200w\" sizes=\"(max-width: 1388px) 100vw, 1388px\" \/><\/p>\n<p>Many thanks for this summary and all the feedback, Laetitia, Adrien and Michel! For details of the key points, you can read the full article <a href=\"https:\/\/www.linkedin.com\/pulse\/points-cl%C3%A9s-de-back-from-nrf-lille-2024-optimal-ways-4mmle\/?trackingId=uEelhHxsRZCAjTkKg0YsbQ%3D%3D\">here<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9153\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-5-1.jpg\" alt=\"\" width=\"1333\" height=\"1000\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-5-1.jpg 1333w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-5-1-300x225.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-5-1-1024x768.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-5-1-768x576.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/01\/Back-5-1-1200x900.jpg 1200w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the success of the first Lille e-commerce ap\u00e9ro on January 22, 2024, Adrien Naeem &amp; Laetitia Lamari followed up the next morning with Michel Koch for the traditional &#8220;Back from NRF&#8221;! NRF is the leading retail and e-commerce trade show in the United States. <\/p>\n","protected":false},"author":1,"featured_media":12049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-10806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Back from NRF Lille 2024 - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"After the success of the first Lille e-commerce ap\u00e9ro on January 22, 2024, Adrien Naeem &amp; Laetitia Lamari followed up the next morning with Michel Koch for the traditional &quot;Back from NRF&quot;! NRF is the leading retail and e-commerce trade show in the United States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2024\/01\/back-from-nrf-lille-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back from NRF Lille 2024\" \/>\n<meta property=\"og:description\" content=\"After the success of the first Lille e-commerce ap\u00e9ro on January 22, 2024, Adrien Naeem &amp; Laetitia Lamari followed up the next morning with Michel Koch for the traditional &quot;Back from NRF&quot;! 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