{"id":10795,"date":"2024-09-20T16:11:47","date_gmt":"2024-09-20T14:11:47","guid":{"rendered":"https:\/\/www.optimalways.com\/2024\/09\/highlights-of-paris-retail-week-2024\/"},"modified":"2025-08-27T16:54:07","modified_gmt":"2025-08-27T14:54:07","slug":"highlights-of-paris-retail-week-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/09\/highlights-of-paris-retail-week-2024\/","title":{"rendered":"Highlights of Paris Retail Week 2024"},"content":{"rendered":"

We had the opportunity to attend the 10th edition of Paris Retail Week<\/a> to discover the latest trends and innovations in a sector undergoing profound change, driven by economic pressures such as inflation and technological upheavals such as artificial intelligence. The event began with the announcement by NRF President Matthew Shay<\/a> and Paris Retail Week PresidentArnaud Gallet<\/a> of a strategic alliance between the National Retail Federation<\/a> and COMEXPOSIUM<\/a> to create a new show of unprecedented scope in Europe: the NRF Big Show Europe. Next year, Paris Retail Week will give way to this ambitious event, which will offer renewed positioning, enriched content, with more international speakers and a larger exhibition spread over two pavilions instead of one.<\/p>\n

\"\"<\/p>\n

For details of the conferences and speeches, please consult the articles on the first<\/a> and second days<\/a>. On the first day, you’ll find the Fevad back-to-school conference on ecommerce in Q2 2024; the Kantar conference on the evolution of digital in ecommerce and the world of fashion; the Havas Commerce conference on the impact of AI in the retail sector worldwide; the use of data and AI at Vestiaire Collective; data tracking in Shopify thanks to Addingwell’s server side; and AI at the service of Leboncoin and La Redoute marketplaces. On the second day, you’ll find Retail trends 2025 – towards a reinvention of the store; the consumer at the heart of societal transition – how to get him on board; Castorama and Petit Bateau – CSR, a strategic issue at the heart of their transformation; towards sustainable “Customer-Centricity” – the future of the customer experience at L’Or\u00e9al; removing silos for a complete vision of the customer experience – lessons from Jardiland and Gamm Vert and a review of European ecommerce 2024. We hope you enjoy reading!<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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