{"id":10793,"date":"2024-06-14T12:00:41","date_gmt":"2024-06-14T10:00:41","guid":{"rendered":"https:\/\/www.optimalways.com\/2024\/06\/key-points-of-shoptalk-europe-2024\/"},"modified":"2024-06-14T12:00:41","modified_gmt":"2024-06-14T10:00:41","slug":"key-points-of-shoptalk-europe-2024","status":"publish","type":"post","link":"https:\/\/www.optimalways.com\/en\/2024\/06\/key-points-of-shoptalk-europe-2024\/","title":{"rendered":"Key points of Shoptalk Europe 2024"},"content":{"rendered":"

At Optimal Ways,Adrien Naeem<\/a> & Michel Koch<\/a> shared their “Back From Shoptalk 2024” experience with a dozen participants from the retail and ecommerce worlds in the Lille area. Held every year in Barcelona, Shoptalk Europe<\/a> brings together thousands of innovative players from the retail sector to shape the future of commerce.<\/p>\n

Market context<\/strong><\/p>\n

The United States is doing rather well, while Europe continues to lag behind. Growth in the Asia-Pacific region was lower than expected, while Latin America recovered. <\/p>\n

The following 4 trends were shared in retail:<\/p>\n

    \n
  1. experiential” retail <\/strong>: offering customers a connection that is emotional, engaging and immersive.<\/li>\n
  2. Artificial intelligence<\/strong>: AI will revolutionize everything. No process and no solution will be spared. <\/li>\n
  3. the economy of creators and influencers<\/strong>: Tiktok and Liveshopping are currently driving the business.<\/li>\n
  4. a change of role for stores<\/strong>, which can become warehouses, order processing centers, relay points, etc.<\/li>\n<\/ol>\n

    According to the IHL Group, the main technological priorities in retail today are :<\/p>\n

      \n
    1. personalized customer experience (61%)<\/li>\n
    2. CRM upgrade (54%)<\/li>\n
    3. increasing the power and responsibility of in-store sales teams (53%)<\/li>\n
    4. inventory visibility (46%)<\/li>\n
    5. refreshing sales outlets (38%)<\/li>\n<\/ol>\n

      The Shoptalk event decided to focus on the following 4 major underlying trends: AI in retail, the new generation of the customer journey, the power of the brand and unlocking unified commerce.<\/p>\n

      You can find details of these trends and the full article here here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      At Optimal Ways, Adrien Naeem & Michel Koch shared their “Back From Shoptalk 2024” experience with a dozen participants from the retail and ecommerce worlds in the Lille area.<\/p>\n","protected":false},"author":1,"featured_media":10404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,41],"tags":[],"class_list":["post-10793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feedback","category-news"],"yoast_head":"\nKey points of Shoptalk Europe 2024 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"At Optimal Ways, Adrien Naeem & Michel Koch shared their "Back From Shoptalk 2024" experience with a dozen participants from the retail and ecommerce worlds in the Lille area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/2024\/06\/key-points-of-shoptalk-europe-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key points of Shoptalk Europe 2024\" \/>\n<meta property=\"og:description\" content=\"At Optimal Ways, Adrien Naeem & Michel Koch shared their "Back From Shoptalk 2024" experience with a dozen participants from the retail and ecommerce worlds in the Lille area.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/2024\/06\/key-points-of-shoptalk-europe-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T10:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/06\/Shoptalk-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marionwfr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marionwfr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/06\\\/key-points-of-shoptalk-europe-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/06\\\/key-points-of-shoptalk-europe-2024\\\/\"},\"author\":{\"name\":\"marionwfr\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/person\\\/c27cc757987dbd64eb6682ae3a7e906f\"},\"headline\":\"Key points of Shoptalk Europe 2024\",\"datePublished\":\"2024-06-14T10:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/06\\\/key-points-of-shoptalk-europe-2024\\\/\"},\"wordCount\":223,\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/06\\\/key-points-of-shoptalk-europe-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Shoptalk-2024.jpg\",\"articleSection\":[\"Feedback\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/06\\\/key-points-of-shoptalk-europe-2024\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/2024\\\/06\\\/key-points-of-shoptalk-europe-2024\\\/\",\"name\":\"Key points of Shoptalk Europe 2024 - 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