{"id":12404,"date":"2025-09-11T13:26:45","date_gmt":"2025-09-11T11:26:45","guid":{"rendered":"https:\/\/www.optimalways.com\/achievements\/data-collection-audit-for-mobile-applications\/"},"modified":"2025-09-24T11:10:14","modified_gmt":"2025-09-24T09:10:14","slug":"data-collection-audit-for-mobile-applications","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/achievements\/data-collection-audit-for-mobile-applications\/","title":{"rendered":"Data collection audit for mobile applications"},"content":{"rendered":"\t\t
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Data collection audit for mobile applications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Background \/ Issues\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An ecommerce brand specializing in ready-to-wear clothing has an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.<\/p>

The development environments<\/strong> (production app, staging, debugging, etc.) were poorly documented, the sequence of events not very easy to understand, and the use of analytics data<\/strong> was becoming uncertain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>Comprehensive mapping of events and screens tracked on the application.
\u2022 <\/span>Identify any discrepancies between specs and tracking reality, as well as discrepancies between App and Web.
\u2022 <\/span>Transfer best practices to the team to better manage environments (QA, debug, prod).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our 3-step approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marking plan app<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Implementation of a complete “page views\/events\/parameters sent” mapping.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quality assurance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Functional testing on all available versions of the app (debug, production, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Skills transfer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Training and transmission to the customer’s team to gain autonomy for future developments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 <\/span>100% of key paths tested (navigation, purchase tunnel, product sheets, wishlist, etc.).
\u2022 <\/span>Clear recommendations on all critical points (poorly separated environments, overload of unnecessary parameters and events, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2022 <\/span>Skills training for in-house teams on mobile debugging tools.
\u2022 <\/span>Improved reliability of analyzed data (better decision-making).
\u2022 <\/span>Reduced time spent on testing for future upgrades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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References<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over the years, we’ve put in place an organization and methodology tailored to the specific needs for agility<\/strong> and expertise<\/strong> of your ecommerce<\/strong> teams, which we support worldwide<\/strong>, in French<\/strong> and English<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"cultura\"
<\/div><\/figure><\/div>
\"damart\"
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\"decathlon\"
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\"doublet\"
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\"electro-depot\"
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\"bernard\"
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\"nhood\"
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\"decathlon-pro\"
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\"m-and-ms\"
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\"royal-canin\"
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\"vandb\"
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\"mars\"
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\"chronodrive\"
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\"boulanger\"
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\"compastor\"
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\"leroy-merlin\"
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\"adeo\"
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\"truffaut\"
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\"stores-discount\"
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\"socooc\"
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\"wonderbox\"
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\"furet-du-nord\"
<\/div><\/figure><\/div>
\"nature-et-decouvertes\"
<\/div><\/figure><\/div>
\"maty\"
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\"dim\"
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\"la-halle\"
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\"jennifer\"
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\"minelli\"
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\"dior\"
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\"san-marina\"
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\"okaidi\"
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\"des-marques-&-vous\"
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\"leel\"
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\"armand-thierry\"
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\"la-gentle-factory\"
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\"kiabi\"
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\"somfy\"
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\"rougegorge\"
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\"pimkie\"
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\"nosoli\"
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\"mobalpa\"
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\"gifi\"
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\"brico-depot\"
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\"carrousel
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\"carrousel
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\"carrousel
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<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee all our references ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you have a project in mind or a problem to solve?
Do you have a specific need?
Schedule a discovery call with one of our experts today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSchedule a discovery call ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Data collection audit for mobile applications Background \/ Issues An ecommerce brand specializing in ready-to-wear clothing has an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand. The development environments (production app, staging, debugging, etc.) were poorly documented, the sequence of events not very easy to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12382,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12404","page","type-page","status-publish","hentry"],"yoast_head":"\nData collection audit for mobile applications - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Data collection audit for mobile applications Background \/ Issues An ecommerce brand specializing in ready-to-wear clothing has an Android & iOS %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/achievements\/data-collection-audit-for-mobile-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data collection audit for mobile applications\" \/>\n<meta property=\"og:description\" content=\"Data collection audit for mobile applications Background \/ Issues An ecommerce brand specializing in ready-to-wear clothing has an Android & iOS %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/achievements\/data-collection-audit-for-mobile-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T09:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"132\" \/>\n\t<meta property=\"og:image:height\" content=\"132\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/data-collection-audit-for-mobile-applications\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/data-collection-audit-for-mobile-applications\\\/\",\"name\":\"Data collection audit for mobile applications - 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