{"id":12396,"date":"2025-09-11T17:01:15","date_gmt":"2025-09-11T15:01:15","guid":{"rendered":"https:\/\/www.optimalways.com\/achievements\/multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform\/"},"modified":"2025-09-24T14:53:08","modified_gmt":"2025-09-24T12:53:08","slug":"multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/achievements\/multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform\/","title":{"rendered":"Multi-site deployment of a new branding plan with the Magento platform"},"content":{"rendered":"\t\t
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Multi-site deployment of a new tagging plan
with the Magento platform<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Background \/ Issues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a highly complex B2B ecommerce environment (multi-sites, multi-countries, multi-environments), data was initially neither structured nor managed.<\/p>

Business, tech, and marketing teams worked in parallel, with no common frame of reference for what was being measured, or how to leverage it.<\/p>

Our mission: to design and then develop, over the long term, a reliable, activatable and shared data layer that supports business ambitions and the teams’ daily needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Align <\/span>business, analytics, and technical needs around a common, documented tracking base.
\u2022 <\/span>Structure a reliable, scalable data layer, to secure analyses and facilitate business arbitration.
\u2022 <\/span>Accelerate multi-channel marketing activation, with quality data that can be exploited in real time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our 3-step approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Framing & structuring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Identification of key journeys<\/span> with the business teams (sales, CRM, product, marketing).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Steering & implementation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>Project coordination <\/span>via JIRA, in collaboration with devs, QA, PO, analytics.
\u2022 <\/span>Multi-TMS implementation<\/span>: Tealium IQ for the central structure and GTM for agile and specific needs. Testing, QA, documentation, continuous production deployment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing activation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Implementation of <\/span>dynamic audiences in Tealium AudienceStream.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 A <\/span>homogeneous, aligned and stable data layer, deployed across all sites and environments.
\u2022 <\/span>Operational, ROI-driven marketing through targeted, rapid, and relevant activations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2022 <\/span>Data used on a <\/span>daily basis by business teams to steer activity.
\u2022 <\/span>Controlled data that has accelerated centralization in BigQuery and paved the way for cloud & AI projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au fil des ann\u00e9es, nous avons mis en place une organisation et une m\u00e9thodologie adapt\u00e9es pour r\u00e9pondre aux besoins sp\u00e9cifiques d’agilit\u00e9<\/strong> et d’expertise<\/strong> de vos \u00e9quipes e-commerce<\/strong> que nous accompagnons dans le monde entier<\/strong>, en fran\u00e7ais<\/strong> et en anglais<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"cultura\"
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\"damart\"
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\"decathlon\"
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\"doublet\"
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\"electro-depot\"
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\"bernard\"
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\"nhood\"
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\"decathlon-pro\"
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\"m-and-ms\"
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\"royal-canin\"
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\"vandb\"
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\"mars\"
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\"chronodrive\"
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\"boulanger\"
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\"compastor\"
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\"leroy-merlin\"
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\"adeo\"
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\"truffaut\"
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\"stores-discount\"
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\"socooc\"
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\"wonderbox\"
<\/div><\/figure><\/div>
\"furet-du-nord\"
<\/div><\/figure><\/div>
\"nature-et-decouvertes\"
<\/div><\/figure><\/div>
\"maty\"
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\"dim\"
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\"la-halle\"
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\"jennifer\"
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\"minelli\"
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\"dior\"
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\"san-marina\"
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\"okaidi\"
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\"des-marques-&-vous\"
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\"leel\"
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\"armand-thierry\"
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\"la-gentle-factory\"
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\"kiabi\"
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\"somfy\"
<\/div><\/figure><\/div>
\"rougegorge\"
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\"pimkie\"
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\"nosoli\"
<\/div><\/figure><\/div>
\"mobalpa\"
<\/div><\/figure><\/div>
\"gifi\"
<\/div><\/figure><\/div>
\"brico-depot\"
<\/div><\/figure><\/div>
\"carrousel
<\/div><\/figure><\/div>
\"carrousel
<\/div><\/figure><\/div>
\"carrousel
<\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVoir toutes nos r\u00e9f\u00e9rences ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you have a project in mind or a problem to solve?
Do you have a specific need?
Schedule a discovery call with one of our experts today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSchedule a discovery call ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Multi-site deployment of a new tagging plan with the Magento platform Background \/ Issues In a highly complex B2B ecommerce environment (multi-sites, multi-countries, multi-environments), data was initially neither structured nor managed. Business, tech, and marketing teams worked in parallel, with no common frame of reference for what was being measured, or how to leverage it. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12382,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12396","page","type-page","status-publish","hentry"],"yoast_head":"\nMulti-site deployment of a new branding plan with the Magento platform - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Multi-site deployment of a new tagging plan with the Magento platform Background \/ Issues In a highly complex B2B ecommerce environment (multi-sites, %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/achievements\/multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-site deployment of a new branding plan with the Magento platform\" \/>\n<meta property=\"og:description\" content=\"Multi-site deployment of a new tagging plan with the Magento platform Background \/ Issues In a highly complex B2B ecommerce environment (multi-sites, %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/achievements\/multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T12:53:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"136\" \/>\n\t<meta property=\"og:image:height\" content=\"82\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/multi-site-deployment-of-a-new-branding-plan-with-the-magento-platform\\\/\",\"name\":\"Multi-site deployment of a new branding plan with the Magento platform - 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