{"id":12385,"date":"2025-09-11T16:10:12","date_gmt":"2025-09-11T14:10:12","guid":{"rendered":"https:\/\/www.optimalways.com\/achievements\/optimizing-customer-paths\/"},"modified":"2025-09-24T11:25:51","modified_gmt":"2025-09-24T09:25:51","slug":"optimizing-customer-paths","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/achievements\/optimizing-customer-paths\/","title":{"rendered":"Customer journey optimization"},"content":{"rendered":"\t\t
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Customer journey optimization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Background \/ Issues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A specialist retailer is faced with a situation: the standard dashboards created by the teams in their BI tool highlight a certain number of metrics and dimensions, such as conversions, bounce rate, number of add-to-carts<\/span>…<\/p>

But even with this information, the customer is not solving his main problem: why aren’t users buying?<\/strong> Is it really a UX problem, or simply an issue with the offer or the quality of the traffic?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Create a bridge<\/b> between behavioral data<\/b> and qualitative UX insights<\/b> to deliver a clear, prioritized roadmap<\/b> for optimizing the user experience – aligned with visitors’ real expectations.<\/p>



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Our 3-step approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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User profiles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Personas <\/span>based on socio-demo & behavioral data (device, time, channel, entry page).
\u2022 <\/span>Enriched by customer reviews to capture buyers’ motivations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Behavior analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 Analysis of <\/span>buyers vs. non-buyers in 7 pre-defined key segments.
\u2022 <\/span>Journeys<\/span>, entry\/exit points & tool usage via Google Analytics and Contentsquare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UX recommendations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2022 <\/span>CRO recommendations <\/span>by segment, based on data.
\u2022 <\/span>Each action is prioritized, with focus on key pain points and quick wins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 Actionable<\/span> personas <\/span>and behavioral segments
\u2022 <\/span>Visitor journeys visualized and contextualized
\u2022 <\/span>Clear, prioritized and ready-to-use UX recommendations<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2022 A <\/span>concrete action plan directly usable by teams
\u2022 <\/span>UX decisions informed by real, segmented data<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Key benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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References<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over the years, we’ve put in place an organization and methodology tailored to the specific needs for agility<\/strong> and expertise<\/strong> of your ecommerce<\/strong> teams, which we support worldwide<\/strong>, in French<\/strong> and English<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"cultura\"
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\"damart\"
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\"decathlon\"
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\"doublet\"
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\"electro-depot\"
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\"bernard\"
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\"nhood\"
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\"decathlon-pro\"
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\"m-and-ms\"
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\"royal-canin\"
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\"vandb\"
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\"mars\"
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\"chronodrive\"
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\"boulanger\"
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\"compastor\"
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\"leroy-merlin\"
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\"adeo\"
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\"truffaut\"
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\"stores-discount\"
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\"socooc\"
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\"wonderbox\"
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\"furet-du-nord\"
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\"nature-et-decouvertes\"
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\"maty\"
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\"dim\"
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\"la-halle\"
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\"jennifer\"
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\"minelli\"
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\"dior\"
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\"san-marina\"
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\"okaidi\"
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\"des-marques-&-vous\"
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\"leel\"
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\"armand-thierry\"
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\"la-gentle-factory\"
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\"kiabi\"
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\"somfy\"
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\"rougegorge\"
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\"pimkie\"
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\"nosoli\"
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\"mobalpa\"
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\"gifi\"
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\"brico-depot\"
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\"carrousel
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\"carrousel
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\"carrousel
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee all our references ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you have a project in mind or a problem to solve?
Do you have a specific need?
Schedule a discovery call with one of our experts today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSchedule a discovery call ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Customer journey optimization Background \/ Issues A specialist retailer is faced with a situation: the standard dashboards created by the teams in their BI tool highlight a certain number of metrics and dimensions, such as conversions, bounce rate, number of add-to-carts… But even with this information, the customer is not solving his main problem: why […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12382,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12385","page","type-page","status-publish","hentry"],"yoast_head":"\nCustomer journey optimization - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Customer journey optimization Background \/ Issues A specialist retailer is faced with a situation: the standard dashboards created by the teams in their %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/achievements\/optimizing-customer-paths\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer journey optimization\" \/>\n<meta property=\"og:description\" content=\"Customer journey optimization Background \/ Issues A specialist retailer is faced with a situation: the standard dashboards created by the teams in their %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/achievements\/optimizing-customer-paths\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T09:25:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"136\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/optimizing-customer-paths\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/optimizing-customer-paths\\\/\",\"name\":\"Customer journey optimization - 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