{"id":12382,"date":"2025-09-11T11:34:31","date_gmt":"2025-09-11T09:34:31","guid":{"rendered":"https:\/\/www.optimalways.com\/achievements\/"},"modified":"2025-11-28T16:35:20","modified_gmt":"2025-11-28T15:35:20","slug":"achievements","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/achievements\/","title":{"rendered":"Achievements"},"content":{"rendered":"\t\t
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Achievements<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Data collection audit for mobile applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An ecommerce brand specializing in ready-to-wear clothing had an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.<\/p>

Read more ><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reliable product data with Google Analytics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A B2B retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The company offers simple products in kit or bundle form, some at a discounted price… <\/p>

Read more ><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Maxime Blaise<\/strong>, Digital & Transformation Director, Afibel<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“When we implemented our new Piano Analytics<\/strong> solution, Optimal Ways trained us with our data directly, which made the difference because we could immediately see the value and effectiveness of the Piano Analytics product. <\/p>

Optimal Ways brings us confidence and serenity for our website: tracking<\/strong>, tagging plan<\/strong>, consent<\/strong> and analytics<\/strong>. The Optimal Ways teams are real experts who keep their finger on the pulse of new developments, digital subtleties and regulations. It’s great.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Testimonial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Testimonial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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H\u00e9lo\u00efse Feix<\/b>, Analytics Leader, Chronodrive<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“Optimal Ways gave us an outside expert view of all our digital KPIs<\/b>, and proposed concrete solutions to optimize their reading and create synergy between business teams, centered around the customer journey on web and mobile application.<\/p>

Their in-depth knowledge of the various analytics tools, as well as their expertise in this field, greatly facilitated the completion ofa complete audit in just 3 weeks<\/b>.” <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Optimization \nof customer paths<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A retailer specializing in online fashion is faced with the problem that the standard dashboards created by its teams in their BI tool highlight a certain number of metrics and dimensions, such as conversions, bounce rate, number of additions to basket…<\/p>

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\nlong-term support for\necommerce teams (run)\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Despite the tools in place, data reliability remains uncertain with the site’s various evolutions, and regulatory compliance remains a challenge. Strategic management lacks a clear vision…<\/p>

Read more ><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Piano Analytics training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A fashion retailer wanted to train its teams in the Piano Analytics tool: the teams don’t look at the same figures and don’t have the same reflexes for analyzing their performance. A total of 4 teams need to be trained: acquisition, merchandising, web analyst and store managers. <\/p>

Read more ><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Multi-site deployment of a new branding plan with the Magento platform\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a highly complex B2B ecommerce environment (multi-site, multi-country, multi-environment), data was initially neither structured nor managed. Business, tech and marketing teams… <\/p>

Read more ><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Claire Tardy<\/b>, e-commerce manager and Elise Descamps<\/b>, omnichannel traffic manager, RougeGorge<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“We’ve been working with Optimal Ways for several years, a key partner <\/b>for RougeGorge Lingerie’s e-commerce performance. Their proximity and availability offer us tailor-made support, whether for the tagging plan<\/b>,Piano integration<\/b>, implementation of our server-side solution<\/b> or support for our DPO<\/b>.<\/p>

We particularly appreciate the precision of their answers, the quality of their advice, their extensive technical expertise, as well as their responsiveness and patience at every stage of our projects. Optimal Ways is an invaluable ally in the performance and optimization of our web analytics system<\/b>.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Testimonial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Testimonial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marina Veillon<\/strong>
Data Governance Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“We have been collaborating with Optimal Ways for several years now, and it is a real pleasure to work with such a competent and committed team! Always responsive and proactive, the Optimal Ways team supports us with relevant advice and concrete recommendations to develop our analytical practices.
Their request management system via Zendesk is a real asset: simple, efficient and transparent, it allows us to easily track the progress of each issue.
Finally, their perfect bilingualism greatly facilitates exchanges with our colleagues at Kingfisher UK, making synchronization meetings both smooth and productive.
A collaboration built on trust, based on competence, clarity and performance!”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Measurement of attribution for consent-exempt campaigns\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A ready-to-wear retailer wants to analyze its acquisition campaigns and their performance. It faces several problems: Google Analytics provides a partial view of<\/b> campaign performance… <\/p>

Read more ><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Achievements Data collection audit for mobile applications An ecommerce brand specializing in ready-to-wear clothing had an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand. Read more > Reliable product data with Google Analytics A B2B retailer wanted to improve the reliability of its product performance […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12382","page","type-page","status-publish","hentry"],"yoast_head":"\nAchievements - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Achievements Data collection audit for mobile applications An ecommerce brand specializing in ready-to-wear clothing had an Android & iOS mobile %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/achievements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achievements\" \/>\n<meta property=\"og:description\" content=\"Achievements Data collection audit for mobile applications An ecommerce brand specializing in ready-to-wear clothing had an Android & iOS mobile %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/achievements\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T15:35:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"65\" \/>\n\t<meta property=\"og:image:height\" content=\"65\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/achievements\\\/\",\"name\":\"Achievements - 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