{"id":10757,"date":"2025-01-16T11:08:04","date_gmt":"2025-01-16T10:08:04","guid":{"rendered":"https:\/\/www.optimalways.com\/expertise\/b2b\/"},"modified":"2025-09-30T15:04:53","modified_gmt":"2025-09-30T13:04:53","slug":"b2b","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/expertises\/b2b\/","title":{"rendered":"B2B"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10757\" class=\"elementor elementor-10757 elementor-9828\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d0952 e-flex e-con-boxed e-con e-parent\" data-id=\"e6d0952\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74b9bc7 e-con-full e-flex e-con e-child\" data-id=\"74b9bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ac3e6 elementor-widget elementor-widget-heading\" data-id=\"12ac3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B expertise<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d66c7 elementor-widget elementor-widget-text-editor\" data-id=\"84d66c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">At Optimal Ways, we understand the unique characteristics of B2B companies and the challenges they face in the world of digital analytics. With over 10 years&#8217; experience, we help B2B companies optimize their digital performance by adapting to the requirements and realities of this sector, which is often very different from B2C. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6760e93 e-con-full e-flex e-con e-child\" data-id=\"6760e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-185ca72 e-con-full e-flex e-con e-child\" data-id=\"185ca72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b11f4a2 elementor-widget elementor-widget-heading\" data-id=\"b11f4a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6b16c e-flex e-con-boxed e-con e-parent\" data-id=\"7f6b16c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74ede4 elementor-widget elementor-widget-text-editor\" data-id=\"d74ede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The specifics of B2B digital analytics<\/h2>\n<p>Unlike B2C, B2B sales cycles are often longer, involve multiple decision-makers, and focus on a limited number of highly qualified leads. These peculiarities make a precise, personalized approach to digital analytics essential. Here are a few key elements that differentiate B2B:<\/p>\n<ul>\n<li><strong>Complex sales cycles:<\/strong> It&#8217;s crucial to map and analyze every stage of the customer journey, from initial discovery to contract conclusion.<\/li>\n<li><strong>Qualified lead generation:<\/strong> The main objective is not visitor volume, but the identification of prospects with high conversion potential.<\/li>\n<li><strong>Multi-decision-maker analysis:<\/strong> Understand the digital behaviors of the different decision-makers involved in the same opportunity.<\/li>\n<li><strong>Optimization for high ROI:<\/strong> In B2B, every lead represents a high-value opportunity. Analysis must enable efforts to be directed towards the most profitable channels and strategies.<\/li>\n<\/ul>\n<h2>Our expertise for B2B companies<\/h2>\n<p>Optimal Ways implements tailor-made solutions to meet the needs of B2B companies. Our services include:<\/p>\n<ul>\n<li><strong>Customer journey mapping and tracking<\/strong><br>We analyze your prospects&#8217; journey in detail, from their first visit to your site to their conversion into a customer. We identify friction points and opportunities for improvement to optimize your marketing and sales efforts.<\/li>\n<li><strong>Advanced configuration of analytics tools<br><\/strong>We configure tools such as Google Analytics (GA4), Adobe Analytics or Piano Analytics to meet your specific needs. This includes tracking complex interactions, such as multi-step forms, content downloads, or actions carried out in secure customer areas.<\/li>\n<li><strong>Marketing and sales performance analysis<br><\/strong>Our experts can help you measure the contribution of each channel to your business objectives, focusing on B2B-specific performance indicators such as cost per qualified lead, lead conversion rate and Customer Lifetime Value.<\/li>\n<li><strong>Attribution and marketing automation<br><\/strong>We work with your teams to set up customized attribution models and integrate your CRM and marketing automation tools.<\/li>\n<li><strong>Tailor-made training for B2B teams<br><\/strong>We offer training courses tailored to the challenges of B2B so that your marketing and sales teams are self-sufficient and can make full use of analytics data.<\/li>\n<\/ul>\n<h2>Supporting B2B leaders<\/h2>\n<p>Since its creation, Optimal Ways has worked with numerous B2B brands, including Brady Corporation, Doublet, Decathlon Pro, the RAJA group and the Staples group. We have acquired expertise in understanding the business challenges specific to B2B:<\/p>\n<ul>\n<li>seasonality of its own,<\/li>\n<li>a different sales approach to B2C,<\/li>\n<li>specific purchasing paths (configurator, quotation, deferred validation processes, etc.),<\/li>\n<li>specific payment terms (payment on invoice, instalments, etc.),<\/li>\n<li>Specific customer segmentation compared to B2C.<\/li>\n<\/ul>\n<h2>Why choose Optimal Ways?<\/h2>\n<ul>\n<li><strong>Recognized expertise:<\/strong> Optimal Ways is Qualiopi-certified and B Corp-labeled, reflecting our commitment to responsible, high-quality practices.<\/li>\n<li><strong>A tailor-made approach:<\/strong> we adapt our solutions to the specific needs and objectives of each customer.<\/li>\n<li><strong>Strategic and technical support:<\/strong> We provide support on both strategic aspects (KPIs, roadmap) and technical aspects (implementation, automation).<\/li>\n<li><strong>A focus on ROI:<\/strong> Our recommendations are always guided by maximizing your return on investment.<\/li>\n<\/ul>\n<p>Join the many B2B companies that trust us to turn their data into growth drivers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ff2cd e-con-full e-flex e-con e-parent\" data-id=\"43ff2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae29ea3 elementor-widget elementor-widget-template\" data-id=\"ae29ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10828\" class=\"elementor elementor-10828 elementor-9815 elementor-9815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a99c60f e-con-full e-flex e-con e-parent\" data-id=\"1a99c60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-713380 e-con-full e-flex e-con e-child\" data-id=\"713380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3128ba89 elementor-widget elementor-widget-heading\" data-id=\"3128ba89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d0d294 elementor-widget elementor-widget-text-editor\" data-id=\"35d0d294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants have an in-depth understanding of the <strong>business challenges facing B2C and B2B ecommerce sites<\/strong>, and can guide your teams in the use of <strong>data<\/strong>.<\/p>\n<p>Our agency is <strong>an associate member of FEVAD<\/strong> and<strong> La Retail Tech<\/strong>, networks that bring together key players in ecommerce and retail technologies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5f636a e-grid e-con-full e-con e-child\" data-id=\"5f5f636a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401e367f elementor-widget elementor-widget-image\" data-id=\"401e367f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"83\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/membre-fevad.png\" class=\"attachment-large size-large wp-image-10566\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a2b80 elementor-widget elementor-widget-image\" data-id=\"302a2b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"54\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-retail-tech.png\" class=\"attachment-large size-large wp-image-10567\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910ea1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"910ea1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322c02d2 e-con-full e-flex e-con e-child\" data-id=\"322c02d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1400eab4 elementor-widget elementor-widget-heading\" data-id=\"1400eab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technological expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f22870 elementor-widget elementor-widget-text-editor\" data-id=\"72f22870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have developed <strong>expertise<\/strong> and <strong>partnerships<\/strong> with leading solutions in<strong> digital analytics<\/strong>,<strong>UX analytics<\/strong>, <strong>tag management<\/strong> and <strong>consent<\/strong> management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6667c6b e-grid e-con-full e-con e-child\" data-id=\"6667c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7810520 elementor-widget elementor-widget-image\" data-id=\"7810520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"107\" height=\"37\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics.png\" class=\"attachment-large size-large wp-image-10569\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6f73de elementor-widget elementor-widget-image\" data-id=\"1b6f73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"58\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-e1736519549302.png\" class=\"attachment-large size-large wp-image-10570\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62853870 elementor-widget elementor-widget-image\" data-id=\"62853870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"66\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics.png\" class=\"attachment-large size-large wp-image-10568\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2edb0 elementor-widget elementor-widget-image\" data-id=\"55d2edb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"57\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/thank-you-analytics.png\" class=\"attachment-large size-large wp-image-10571\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df9b055 elementor-widget elementor-widget-image\" data-id=\"7df9b055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"35\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square.png\" class=\"attachment-large size-large wp-image-10573\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5aa2f0 elementor-widget elementor-widget-image\" data-id=\"7e5aa2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"153\" height=\"63\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png\" class=\"attachment-large size-large wp-image-10572\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png 153w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667-150x63.png 150w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f1a8b elementor-widget elementor-widget-image\" data-id=\"2b1f1a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"49\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-e1736519716761.png\" class=\"attachment-large size-large wp-image-10575\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630ab89c elementor-widget elementor-widget-image\" data-id=\"630ab89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"16\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/didomi.png\" class=\"attachment-large size-large wp-image-10574\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239ebdcb elementor-widget elementor-widget-image\" data-id=\"239ebdcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"43\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/tealium-e1736519871395.png\" class=\"attachment-large size-large wp-image-10579\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233faf78 elementor-widget elementor-widget-image\" data-id=\"233faf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"26\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png\" class=\"attachment-large size-large wp-image-10577\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png 154w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act-150x26.png 150w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783ca781 elementor-widget elementor-widget-image\" data-id=\"783ca781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"18\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/addingwell.png\" class=\"attachment-large size-large wp-image-10576\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701aceaf elementor-widget elementor-widget-image\" data-id=\"701aceaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"17\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/observe-point.png\" class=\"attachment-large size-large wp-image-10578\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39bcff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e39bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/#expertise-technologique\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91bea4 e-con-full e-flex e-con e-parent\" data-id=\"e91bea4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92263fc elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"92263fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10794\" class=\"elementor elementor-10794 elementor-10126 elementor-10126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6176ecb9 e-flex e-con-boxed e-con e-parent\" data-id=\"6176ecb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e999107 elementor-widget elementor-widget-image\" data-id=\"5e999107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-contact.png\" class=\"attachment-large size-large wp-image-10704\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223dcb elementor-widget elementor-widget-heading\" data-id=\"f223dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have a project in mind or a problem to solve?  <br>Do you have a specific need?<br>Schedule a discovery call with one of our experts today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edf13d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5edf13d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/schedule-a-discovery-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a discovery call &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B expertise At Optimal Ways, we understand the unique characteristics of B2B companies and the challenges they face in the world of digital analytics. With over 10 years&#8217; experience, we help B2B companies optimize their digital performance by adapting to the requirements and realities of this sector, which is often very different from B2C. B2B [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10748,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10757","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"B2B expertise At Optimal Ways, we understand the unique characteristics of B2B companies and the challenges they face in the world of digital analytics. %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B\" \/>\n<meta property=\"og:description\" content=\"B2B expertise At Optimal Ways, we understand the unique characteristics of B2B companies and the challenges they face in the world of digital analytics. %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/expertises\/b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T13:04:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/b2b\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/b2b\\\/\",\"name\":\"B2B - 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