{"id":10754,"date":"2025-01-16T15:17:42","date_gmt":"2025-01-16T14:17:42","guid":{"rendered":"https:\/\/www.optimalways.com\/expertise\/google-tag-manager\/"},"modified":"2025-10-01T12:17:15","modified_gmt":"2025-10-01T10:17:15","slug":"google-tag-manager","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/expertises\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10754\" class=\"elementor elementor-10754 elementor-9873\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d0952 e-flex e-con-boxed e-con e-parent\" data-id=\"e6d0952\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74b9bc7 e-con-full e-flex e-con e-child\" data-id=\"74b9bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ac3e6 elementor-widget elementor-widget-heading\" data-id=\"12ac3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d66c7 elementor-widget elementor-widget-text-editor\" data-id=\"84d66c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">At Optimal Ways, we support companies in the advanced use of Google Tag Manager (GTM) to simplify tag management and optimize their digital ecosystem. Our experts implement tailor-made solutions to help you collect accurate data, improve your marketing performance and strengthen your analytics strategy. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6760e93 e-con-full e-flex e-con e-child\" data-id=\"6760e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-185ca72 e-con-full e-flex e-con e-child\" data-id=\"185ca72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22550d1 elementor-widget elementor-widget-image\" data-id=\"22550d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"228\" height=\"48\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-1-e1737017789849.png\" class=\"attachment-large size-large wp-image-10692\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6b16c e-flex e-con-boxed e-con e-parent\" data-id=\"7f6b16c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74ede4 elementor-widget elementor-widget-text-editor\" data-id=\"d74ede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why choose Google Tag Manager?<\/h2><p>Google Tag Manager is a powerful and flexible tool for:<\/p><ul><li>centralize tag management: add, modify or delete tags without direct access to source code,<\/li><li>optimize data tracking: easily implement events and conversions,<\/li><li>improve team agility: accelerate deployments thanks to an intuitive interface,<\/li><li>enhance analysis accuracy: ensure reliable data collection for usable reports,<\/li><li>ensure compliance: manage tags in compliance with regulations such as RGPD.<\/li><\/ul><h2>Our services with Google Tag Manager<\/h2><p>Optimal Ways offers a range of services to make the most of Google Tag Manager&#8217;s capabilities.<\/p><p>Audit and advanced implementation: our consultants carry out a complete diagnosis of your needs and existing configurations. We provide:<\/p><ul><li>setting up or optimizing your GTM container,<\/li><li>custom event configuration (clicks, scrolls, conversions),<\/li><li>integration with third-party tools such as Google Analytics (GA4) or advertising platforms.<\/li><\/ul><p>Beacon management and performance optimization: using GTM, we simplify the management of your beacons to:<\/p><ul><li>reduce your site&#8217;s loading times,<\/li><li>centralize tracking parameters for total consistency,<\/li><li>maximize the effectiveness of your marketing campaigns.<\/li><\/ul><p>Regulatory compliance and monitoring: our experts ensure that your implementations comply with legal requirements, particularly in terms of cookie management and personal data collection.<\/p><h2>Concrete results for our customers<\/h2><p>Optimal Ways has worked with companies in all sectors to:<\/p><ul><li>centralize beacon management with GTM,<\/li><li>improve their advertising campaigns by tracking precise KPIs,<\/li><li>optimize digital performance by simplifying analytical data collection.<\/li><\/ul><h2>Why choose Optimal Ways for Google Tag Manager?<\/h2><ul><li>Advanced technical expertise: our consultants have in-depth knowledge of GTM and best practices.<\/li><li>Support tailored to your needs: customized solutions for every project.<\/li><li>A results-oriented vision: we ensure implementations that maximize your performance.<\/li><li>Guaranteed compliance: we integrate tags in compliance with legal and ethical requirements.<\/li><\/ul><p>With Optimal Ways, simplify your tag management and optimize your digital strategies with Google Tag Manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ff2cd e-con-full e-flex e-con e-parent\" data-id=\"43ff2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae29ea3 elementor-widget elementor-widget-template\" data-id=\"ae29ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10828\" class=\"elementor elementor-10828 elementor-9815 elementor-9815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a99c60f e-con-full e-flex e-con e-parent\" data-id=\"1a99c60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-713380 e-con-full e-flex e-con e-child\" data-id=\"713380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3128ba89 elementor-widget elementor-widget-heading\" data-id=\"3128ba89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d0d294 elementor-widget elementor-widget-text-editor\" data-id=\"35d0d294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants have an in-depth understanding of the <strong>business challenges facing B2C and B2B ecommerce sites<\/strong>, and can guide your teams in the use of <strong>data<\/strong>.<\/p>\n<p>Our agency is <strong>an associate member of FEVAD<\/strong> and<strong> La Retail Tech<\/strong>, networks that bring together key players in ecommerce and retail technologies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5f636a e-grid e-con-full e-con e-child\" data-id=\"5f5f636a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401e367f elementor-widget elementor-widget-image\" data-id=\"401e367f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"83\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/membre-fevad.png\" class=\"attachment-large size-large wp-image-10566\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a2b80 elementor-widget elementor-widget-image\" data-id=\"302a2b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"54\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-retail-tech.png\" class=\"attachment-large size-large wp-image-10567\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910ea1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"910ea1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322c02d2 e-con-full e-flex e-con e-child\" data-id=\"322c02d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1400eab4 elementor-widget elementor-widget-heading\" data-id=\"1400eab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technological expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f22870 elementor-widget elementor-widget-text-editor\" data-id=\"72f22870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have developed <strong>expertise<\/strong> and <strong>partnerships<\/strong> with leading solutions in<strong> digital analytics<\/strong>,<strong>UX analytics<\/strong>, <strong>tag management<\/strong> and <strong>consent<\/strong> management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6667c6b e-grid e-con-full e-con e-child\" data-id=\"6667c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7810520 elementor-widget elementor-widget-image\" data-id=\"7810520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"107\" height=\"37\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics.png\" class=\"attachment-large size-large wp-image-10569\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6f73de elementor-widget elementor-widget-image\" data-id=\"1b6f73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"58\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-e1736519549302.png\" class=\"attachment-large size-large wp-image-10570\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62853870 elementor-widget elementor-widget-image\" data-id=\"62853870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"66\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics.png\" class=\"attachment-large size-large wp-image-10568\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2edb0 elementor-widget elementor-widget-image\" data-id=\"55d2edb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"57\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/thank-you-analytics.png\" class=\"attachment-large size-large wp-image-10571\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df9b055 elementor-widget elementor-widget-image\" data-id=\"7df9b055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"35\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square.png\" class=\"attachment-large size-large wp-image-10573\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5aa2f0 elementor-widget elementor-widget-image\" data-id=\"7e5aa2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"153\" height=\"63\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png\" class=\"attachment-large size-large wp-image-10572\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png 153w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667-150x63.png 150w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f1a8b elementor-widget elementor-widget-image\" data-id=\"2b1f1a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"49\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-e1736519716761.png\" class=\"attachment-large size-large wp-image-10575\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630ab89c elementor-widget elementor-widget-image\" data-id=\"630ab89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"16\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/didomi.png\" class=\"attachment-large size-large wp-image-10574\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239ebdcb elementor-widget elementor-widget-image\" data-id=\"239ebdcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"43\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/tealium-e1736519871395.png\" class=\"attachment-large size-large wp-image-10579\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233faf78 elementor-widget elementor-widget-image\" data-id=\"233faf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"26\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png\" class=\"attachment-large size-large wp-image-10577\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png 154w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act-150x26.png 150w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783ca781 elementor-widget elementor-widget-image\" data-id=\"783ca781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"18\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/addingwell.png\" class=\"attachment-large size-large wp-image-10576\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701aceaf elementor-widget elementor-widget-image\" data-id=\"701aceaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"17\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/observe-point.png\" class=\"attachment-large size-large wp-image-10578\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39bcff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e39bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/#expertise-technologique\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d61d98a e-con-full e-flex e-con e-parent\" data-id=\"d61d98a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd37b6 elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"7bd37b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10794\" class=\"elementor elementor-10794 elementor-10126 elementor-10126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6176ecb9 e-flex e-con-boxed e-con e-parent\" data-id=\"6176ecb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e999107 elementor-widget elementor-widget-image\" data-id=\"5e999107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-contact.png\" class=\"attachment-large size-large wp-image-10704\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223dcb elementor-widget elementor-widget-heading\" data-id=\"f223dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have a project in mind or a problem to solve?  <br>Do you have a specific need?<br>Schedule a discovery call with one of our experts today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edf13d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5edf13d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/schedule-a-discovery-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a discovery call &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager At Optimal Ways, we support companies in the advanced use of Google Tag Manager (GTM) to simplify tag management and optimize their digital ecosystem. Our experts implement tailor-made solutions to help you collect accurate data, improve your marketing performance and strengthen your analytics strategy. Why choose Google Tag Manager? Google Tag Manager [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10748,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10754","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Tag Manager - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Google Tag Manager At Optimal Ways, we support companies in the advanced use of Google Tag Manager (GTM) to simplify tag management and optimize their %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager At Optimal Ways, we support companies in the advanced use of Google Tag Manager (GTM) to simplify tag management and optimize their %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/expertises\/google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T10:17:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-1-e1737017789849.png\" \/>\n\t<meta property=\"og:image:width\" content=\"228\" \/>\n\t<meta property=\"og:image:height\" content=\"48\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/google-tag-manager\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/google-tag-manager\\\/\",\"name\":\"Google Tag Manager - 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