{"id":10748,"date":"2024-12-16T17:25:32","date_gmt":"2024-12-16T16:25:32","guid":{"rendered":"https:\/\/www.optimalways.com\/expertise\/"},"modified":"2025-09-30T15:14:08","modified_gmt":"2025-09-30T13:14:08","slug":"expertises","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/expertises\/","title":{"rendered":"Expertises"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10748\" class=\"elementor elementor-10748 elementor-42\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76b82d3 e-flex e-con-boxed e-con e-parent\" data-id=\"76b82d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61de054 e-con-full e-flex e-con e-child\" data-id=\"61de054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a46915 elementor-widget elementor-widget-heading\" data-id=\"8a46915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Expertises<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa574 elementor-widget elementor-widget-text-editor\" data-id=\"7baa574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>An independent agency, entirely dedicated to your interests.<\/strong><\/p>\n<p>With no affiliation with any communications agency or IT services company, and no commissions from software publishers, we guarantee you <strong>100% independent<\/strong> and <strong>impartial<\/strong> <strong>advice<\/strong> and <strong>recommendations<\/strong>, particularly in your choice of tools and partners.<\/p>\n<p><strong>Our commitment?<\/strong> To serve your <strong>objectives<\/strong>, your <strong>needs<\/strong> and your <strong>ambitions<\/strong> exclusively, with solutions that <strong>reflect you<\/strong> and <strong>propel you forward<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d863af e-con-full e-flex e-con e-child\" data-id=\"3d863af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95788a5 elementor-widget elementor-widget-image\" data-id=\"95788a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg\" class=\"attachment-large size-large wp-image-10682\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg 536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises-300x185.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c73851 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"5c73851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccda156 e-con-full e-flex e-con e-child\" data-id=\"ccda156\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f687fd elementor-widget elementor-widget-heading\" data-id=\"3f687fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-483b26f elementor-widget elementor-widget-image\" data-id=\"483b26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-ecommerce.png\" class=\"attachment-large size-large wp-image-10683\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-ecommerce.png 200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-ecommerce-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2aa38b e-con-full e-flex e-con e-child\" data-id=\"e2aa38b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21c7956 elementor-widget elementor-widget-text-editor\" data-id=\"21c7956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With over <strong>95% of our customers<\/strong> and <strong>several hundred projects completed<\/strong> in the <strong>e-commerce<\/strong> and <strong>retail<\/strong> industry, we&#8217;ve acquired an in-depth understanding of the <strong>sector&#8217;s<\/strong> <strong>dynamics<\/strong> and <strong>challenges<\/strong>.<\/p>\n<ul>\n<li><strong>Knowledge of business issues<\/strong>: we understand your priorities and challenges so we can support you more effectively.<\/li>\n<li><strong>Mastery of key indicators<\/strong>: a perfect understanding of market-specific KPIs and ratios to measure what really counts.<\/li>\n<li><strong>Adoption of e-commerce best practices<\/strong>: from performance analysis to advanced tracking, we integrate the most effective practices.<\/li>\n<li><strong>Understanding the e-commerce organization<\/strong>: we help you optimize teams, roles, project management and tools for maximum efficiency.<\/li>\n<li>With us, you gain access to <strong>solid, tailor-made expertise to boost your e-commerce<\/strong> business.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64dfdf3 e-grid e-con-full e-con e-child\" data-id=\"64dfdf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e887d elementor-widget elementor-widget-image\" data-id=\"17e887d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"301\" height=\"93\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/feved-membre.png\" class=\"attachment-large size-large wp-image-10684\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be660b elementor-widget elementor-widget-image\" data-id=\"4be660b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-retail-tech.png\" class=\"attachment-large size-large wp-image-10567\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a2482 elementor-widget elementor-widget-heading\" data-id=\"c7a2482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0101c41 elementor-widget elementor-widget-text-editor\" data-id=\"0101c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Optimal Ways, we understand the unique characteristics of B2B companies and the challenges they face in the world of digital analytics. With over 10 years&#8217; experience, we help B2B companies optimize their digital performance by adapting to the requirements and realities of this sector, which is often very different from B2C. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/b2b\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cec3f elementor-widget elementor-widget-heading\" data-id=\"b7cec3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2C<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8999a09 elementor-widget elementor-widget-text-editor\" data-id=\"8999a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Optimal Ways, we help B2C companies optimize their digital performance, adapting our strategies to the unique needs of this sector. For over 10 years, we&#8217;ve been working with leading brands to transform their data into growth drivers and deliver exceptional customer experiences. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/b2c\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1265765 expertises e-flex e-con-boxed e-con e-parent\" data-id=\"1265765\" data-element_type=\"container\" data-e-type=\"container\" id=\"expertise-technologique\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5acca88 e-con-full e-flex e-con e-child\" data-id=\"5acca88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70f2f8b elementor-widget elementor-widget-heading\" data-id=\"70f2f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technological expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb226e elementor-widget elementor-widget-image\" data-id=\"ceb226e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-technologique.png\" class=\"attachment-large size-large wp-image-10685\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-technologique.png 200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertise-technologique-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-259f769 e-con-full e-flex e-con e-child\" data-id=\"259f769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0ba63 elementor-widget elementor-widget-text-editor\" data-id=\"cb0ba63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We build trusted <strong>partnerships<\/strong> with leading <strong>digital analytics<\/strong>,<strong>UX analytics<\/strong>, <strong>tag management<\/strong> and <strong>consent<\/strong> solutions, specifically designed for the <strong>e-commerce<\/strong> and <strong>retail<\/strong> sectors.<\/p>\n<p><strong>Results and benefits for you<\/strong><\/p>\n<ul>\n<li><strong>Premium data collection<\/strong>: rigorous monitoring and quality deployment for reliable, usable data.<\/li>\n<li><strong>Technological versatility<\/strong>: our ability to support you with different solutions, according to your specific needs.<\/li>\n<li><strong>Privileged access to editor support<\/strong>: direct, priority access to supplier technical assistance for optimum responsiveness.<\/li>\n<li>With us, you benefit from <strong>cutting-edge technical expertise<\/strong> to get the most out of your solutions.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd44ec elementor-widget elementor-widget-heading\" data-id=\"3fd44ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d4540 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11d4540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9739 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics-1.png\" alt=\"\" width=\"150\" height=\"52\" \/>Since 2016, Optimal Ways has been a Google Analytics Certified Partner, reflecting our mastery and expertise in using this tool to help our customers achieve their digital goals. With many years of experience, we support companies in setting up, optimizing and strategically exploiting their data via Google Analytics, with a particular focus on the needs of ecommerce players. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/google-analytics\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324131d elementor-widget elementor-widget-heading\" data-id=\"324131d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Piano Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c44ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6c44ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9749 size-full\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-1-e1737016587556.png\" alt=\"\" width=\"132\" height=\"70\" \/>Optimal Ways is proud to be a Piano Analytics partner since 2021, reinforcing our commitment to providing high-performance Digital Analytics solutions tailored to our customers&#8217; needs. With advanced mastery of this platform, our consultants support companies in leveraging their data to optimize their ecommerce strategy and maximize their ROI. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/piano-analytics\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d19d1a elementor-widget elementor-widget-heading\" data-id=\"5d19d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adobe Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9938da3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9938da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9756 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png\" alt=\"\" width=\"174\" height=\"92\" \/>At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not directly certified, our consultants are certified and have advanced mastery of this powerful tool. This expertise enables us to help our customers fully exploit their data to meet their business objectives, with a particular focus on ecommerce players. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/adobe-analytics\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acaefb elementor-widget elementor-widget-heading\" data-id=\"8acaefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ThankYou Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e8e35 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24e8e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9757 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/thank-you-analytics-1-e1737016793433.png\" alt=\"\" width=\"187\" height=\"59\" \/>Optimal Ways is proud to be a ThankYou Analytics partner since 2021, consolidating our commitment to offering innovative Digital Analytics solutions tailored to our customers&#8217; needs. With advanced mastery of this platform, our consultants support e-retailers in analyzing the performance and profitability of their marketing campaigns. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/thankyou-analytics\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe65fa4 elementor-widget elementor-widget-heading\" data-id=\"fe65fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Square<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d257 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d42d257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9764 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square-1.png\" alt=\"\" width=\"157\" height=\"46\" \/><span data-sheets-root=\"1\">Optimal Ways is proud to be a Contentsquare partner since 2018, consolidating our commitment to offering advanced user experience (UX) analytics solutions. With in-depth expertise in this platform, our consultants support companies in improving their digital strategy and optimizing their ecommerce. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/content-square\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb03e30 elementor-widget elementor-widget-heading\" data-id=\"cb03e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft Clarity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1db6e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d1db6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9768 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-1-e1737017134237.png\" alt=\"\" width=\"179\" height=\"63\" \/><span data-sheets-root=\"1\">Optimal Ways harnesses the full potential of Microsoft Clarity to deliver innovative solutions for user experience (UX) analysis and customer journey optimization. Thanks to our goal-oriented approach, we help companies to better understand online behavior and transform these insights into strategic action. <\/span> <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/microsoft-clarity\/\">Read more &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e526a78 elementor-widget elementor-widget-heading\" data-id=\"e526a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa4b63 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5aa4b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9779 size-full alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-1-e1737017789849.png\" alt=\"\" width=\"228\" height=\"48\" \/><span data-sheets-root=\"1\">At Optimal Ways, we support companies in the advanced use of Google Tag Manager (GTM) to simplify tag management and optimize their digital ecosystem. Our experts implement tailor-made solutions to help you collect accurate data, improve your marketing performance and strengthen your analytics strategy. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/google-tag-manager\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6237f elementor-widget elementor-widget-heading\" data-id=\"af6237f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Didomi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0489df8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0489df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9780 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/didomi-1.png\" alt=\"\" width=\"117\" height=\"22\" \/><span data-sheets-root=\"1\">At Optimal Ways, we support companies in the advanced use of Didomi to simplify the management of RGPD compliance and optimize the collection of user consents. Our experts help you implement an effective strategy that guarantees both regulatory compliance and an optimized user experience. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/didomi\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe6b36 elementor-widget elementor-widget-heading\" data-id=\"7fe6b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tealium<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e43d545 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e43d545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9781 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/tealium-1-e1737017938230.png\" alt=\"\" width=\"164\" height=\"47\" \/><span data-sheets-root=\"1\">At Optimal Ways, we help companies exploit the full potential of Tealium to optimize their data management and strengthen their digital strategy. As experts in this tag management and customer data platform (CDP), we support our customers in integrating, managing and analyzing their data to deliver a personalized, regulatory-compliant customer experience. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/tealium\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c895e59 elementor-widget elementor-widget-heading\" data-id=\"c895e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commanders Act<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac3cd1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fac3cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9785 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commenders-act.png\" alt=\"\" width=\"205\" height=\"35\" \/><span data-sheets-root=\"1\">At Optimal Ways, we help companies exploit the full potential of Commanders Act to efficiently manage their tags, centralize their data and reinforce their digital strategy. As experts in this European tag management and customer data platform (CDP), we support our customers in optimizing their digital ecosystem, while ensuring strict regulatory compliance. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/commandersact\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bf2b6 elementor-widget elementor-widget-heading\" data-id=\"14bf2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ObservePoint<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e64a3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e2e64a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9786 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/observe-point-1.png\" alt=\"\" width=\"170\" height=\"23\" \/><span data-sheets-root=\"1\">At Optimal Ways, we help companies exploit the full potential of ObservePoint to guarantee the quality and reliability of their digital data. As experts in this auditing and monitoring platform, we support our customers in the verification of their analytical implementations and the compliance of their digital ecosystems. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/observepoint\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0f904 elementor-widget elementor-widget-heading\" data-id=\"9a0f904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Addingwell<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d227b96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d227b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9790 alignleft\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/addingwell-1.png\" alt=\"\" width=\"141\" height=\"25\" \/><span data-sheets-root=\"1\">At Optimal Ways, we help companies use Addingwell, a serverside tagging solution integrated with Google Tag Manager (GTM), to improve their digital data management and strengthen their analytics strategy. As experts in this technology, we ensure that your digital ecosystems are reliable, compliant and efficient. <a href=\"https:\/\/www.optimalways.com\/en\/expertise\/addingwell\/\">Read more &gt;<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no commissions from software publishers, we guarantee you 100% independent and impartial advice and recommendations, particularly in your choice of tools and partners. Our commitment? To serve your objectives, your needs and your ambitions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10748","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Expertises - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertises\" \/>\n<meta property=\"og:description\" content=\"Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/expertises\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T13:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/\",\"name\":\"Expertises - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/expertises.jpg\",\"datePublished\":\"2024-12-16T16:25:32+00:00\",\"dateModified\":\"2025-09-30T13:14:08+00:00\",\"description\":\"Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no %\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/expertises.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/expertises.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Expertises - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no %","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/en\/expertises\/","og_locale":"en_US","og_type":"article","og_title":"Expertises","og_description":"Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no %","og_url":"https:\/\/www.optimalways.com\/en\/expertises\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_modified_time":"2025-09-30T13:14:08+00:00","og_image":[{"width":536,"height":331,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/en\/expertises\/","url":"https:\/\/www.optimalways.com\/en\/expertises\/","name":"Expertises - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/en\/expertises\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/expertises\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg","datePublished":"2024-12-16T16:25:32+00:00","dateModified":"2025-09-30T13:14:08+00:00","description":"Expertises An independent agency, entirely dedicated to your interests. With no affiliation with any communications agency or IT services company, and no %","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/en\/expertises\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/en\/expertises\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/expertises\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/expertises.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/en\/expertises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Expertises"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/en\/#website","url":"https:\/\/www.optimalways.com\/en\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/en\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/comments?post=10748"}],"version-history":[{"count":17,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10748\/revisions"}],"predecessor-version":[{"id":13595,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10748\/revisions\/13595"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/media?parent=10748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}