{"id":10747,"date":"2025-01-16T11:23:37","date_gmt":"2025-01-16T10:23:37","guid":{"rendered":"https:\/\/www.optimalways.com\/adobe-analytics\/"},"modified":"2025-09-30T13:48:22","modified_gmt":"2025-09-30T11:48:22","slug":"adobe-analytics","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/","title":{"rendered":"Adobe Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10747\" class=\"elementor elementor-10747 elementor-9844\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6d0952 e-flex e-con-boxed e-con e-parent\" data-id=\"e6d0952\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74b9bc7 e-con-full e-flex e-con e-child\" data-id=\"74b9bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ac3e6 elementor-widget elementor-widget-heading\" data-id=\"12ac3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Adobe Analytics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d66c7 elementor-widget elementor-widget-text-editor\" data-id=\"84d66c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\">At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not directly certified, our consultants are certified and have advanced mastery of this powerful tool. This expertise enables us to help our customers fully exploit their data to meet their business objectives, with a particular focus on ecommerce players.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6760e93 e-con-full e-flex e-con e-child\" data-id=\"6760e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-185ca72 e-con-full e-flex e-con e-child\" data-id=\"185ca72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22550d1 elementor-widget elementor-widget-image\" data-id=\"22550d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"174\" height=\"92\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png\" class=\"attachment-large size-large wp-image-10688\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6b16c e-flex e-con-boxed e-con e-parent\" data-id=\"7f6b16c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74ede4 elementor-widget elementor-widget-text-editor\" data-id=\"d74ede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Why choose Adobe Analytics?<\/h2><p>Adobe Analytics is a premium digital analytics solution, offering advanced capabilities for online and offline data analysis. Its main strengths lie in:<\/p><ul><li>extensive customization: infinite possibilities for creating tailor-made reports and segments,<\/li><li>ecosystemic integration: seamless connection with other Adobe Experience Cloud tools,<\/li><li>advanced analyses: predictive functions and analyses based on artificial intelligence.<\/li><\/ul><p>These features make it an ideal platform for companies looking to maximize their return on investment, particularly in the ecommerce sector.<\/p><h2>Our services with Adobe Analytics<\/h2><p>Optimal Ways offers a complete range of services tailored to your needs:<\/p><p><strong>1. Customized audit and implementation<\/strong><br \/>Our certified Adobe Analytics consultants carry out a thorough audit of your needs and existing configurations. We ensure optimal implementation to guarantee that your data is reliable and usable.<\/p><p><strong>2. Optimize ecommerce performance<\/strong><br \/>We leverage the powerful capabilities of Adobe Analytics to:<\/p><ul><li>track conversions throughout the customer journey,<\/li><li>identify the best-performing products and categories,<\/li><li>measure and reduce cart abandonment rates.<\/li><\/ul><p><strong>3. Advanced analysis and customized reporting<\/strong><br \/>We help create customized dashboards and reports, aligned with your strategic KPIs. This includes:<\/p><ul><li>micro-conversion analysis for ecommerce platforms,<\/li><li>segmentation of customers according to their behavior.<\/li><\/ul><p><strong>4. Training and skills enhancement for your teams<\/strong><br \/>We offer training sessions for your teams so that they can take full advantage of Adobe Analytics functionalities. These training sessions cover:<\/p><ul><li>the basics of the tool,<\/li><li>best practices for ecommerce analysis,<\/li><li>segment creation and advanced reporting.<\/li><\/ul><h2>Our achievements and customers<\/h2><p>Optimal Ways has worked with many of the world&#8217;s leading ecommerce companies, which has enabled us to develop in-depth expertise in:<\/p><ul><li>online sales optimization,<\/li><li>campaign management,<\/li><li>improved user experience,<\/li><li>advertising performance analysis.<\/li><\/ul><h2>Why choose Optimal Ways for Adobe Analytics?<\/h2><ul><li>Certified consultants: in-depth expertise in the Adobe Analytics solution.<\/li><li>A personalized approach: tailored to your specific needs, whether for online sales, marketing or customer experience.<\/li><li>Focus on ecommerce: an in-depth understanding of the sector&#8217;s challenges and opportunities.<\/li><li>ROI-oriented solutions: our recommendations are designed to maximize your digital performance and return on investment.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ff2cd e-con-full e-flex e-con e-parent\" data-id=\"43ff2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae29ea3 elementor-widget elementor-widget-template\" data-id=\"ae29ea3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10828\" class=\"elementor elementor-10828 elementor-9815 elementor-9815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a99c60f e-con-full e-flex e-con e-parent\" data-id=\"1a99c60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-713380 e-con-full e-flex e-con e-child\" data-id=\"713380\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3128ba89 elementor-widget elementor-widget-heading\" data-id=\"3128ba89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ecommerce expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d0d294 elementor-widget elementor-widget-text-editor\" data-id=\"35d0d294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our consultants have an in-depth understanding of the <strong>business challenges facing B2C and B2B ecommerce sites<\/strong>, and can guide your teams in the use of <strong>data<\/strong>.<\/p>\n<p>Our agency is <strong>an associate member of FEVAD<\/strong> and<strong> La Retail Tech<\/strong>, networks that bring together key players in ecommerce and retail technologies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f5f636a e-grid e-con-full e-con e-child\" data-id=\"5f5f636a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401e367f elementor-widget elementor-widget-image\" data-id=\"401e367f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"76\" height=\"83\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/membre-fevad.png\" class=\"attachment-large size-large wp-image-10566\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a2b80 elementor-widget elementor-widget-image\" data-id=\"302a2b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"54\" height=\"82\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-retail-tech.png\" class=\"attachment-large size-large wp-image-10567\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910ea1d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"910ea1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322c02d2 e-con-full e-flex e-con e-child\" data-id=\"322c02d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1400eab4 elementor-widget elementor-widget-heading\" data-id=\"1400eab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technological expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f22870 elementor-widget elementor-widget-text-editor\" data-id=\"72f22870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have developed <strong>expertise<\/strong> and <strong>partnerships<\/strong> with leading solutions in<strong> digital analytics<\/strong>,<strong>UX analytics<\/strong>, <strong>tag management<\/strong> and <strong>consent<\/strong> management.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6667c6b e-grid e-con-full e-con e-child\" data-id=\"6667c6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7810520 elementor-widget elementor-widget-image\" data-id=\"7810520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"107\" height=\"37\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics.png\" class=\"attachment-large size-large wp-image-10569\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6f73de elementor-widget elementor-widget-image\" data-id=\"1b6f73de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"112\" height=\"58\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-e1736519549302.png\" class=\"attachment-large size-large wp-image-10570\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62853870 elementor-widget elementor-widget-image\" data-id=\"62853870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"66\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics.png\" class=\"attachment-large size-large wp-image-10568\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2edb0 elementor-widget elementor-widget-image\" data-id=\"55d2edb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"57\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/thank-you-analytics.png\" class=\"attachment-large size-large wp-image-10571\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df9b055 elementor-widget elementor-widget-image\" data-id=\"7df9b055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"118\" height=\"35\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/content-square.png\" class=\"attachment-large size-large wp-image-10573\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5aa2f0 elementor-widget elementor-widget-image\" data-id=\"7e5aa2f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"153\" height=\"63\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png\" class=\"attachment-large size-large wp-image-10572\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667.png 153w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/clarity-by-microsoft-e1736519762667-150x63.png 150w\" sizes=\"(max-width: 153px) 100vw, 153px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f1a8b elementor-widget elementor-widget-image\" data-id=\"2b1f1a8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"49\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-tag-manager-e1736519716761.png\" class=\"attachment-large size-large wp-image-10575\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630ab89c elementor-widget elementor-widget-image\" data-id=\"630ab89c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"16\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/didomi.png\" class=\"attachment-large size-large wp-image-10574\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239ebdcb elementor-widget elementor-widget-image\" data-id=\"239ebdcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"43\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/tealium-e1736519871395.png\" class=\"attachment-large size-large wp-image-10579\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233faf78 elementor-widget elementor-widget-image\" data-id=\"233faf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"26\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png\" class=\"attachment-large size-large wp-image-10577\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act.png 154w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/commanders-act-150x26.png 150w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783ca781 elementor-widget elementor-widget-image\" data-id=\"783ca781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"18\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/addingwell.png\" class=\"attachment-large size-large wp-image-10576\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701aceaf elementor-widget elementor-widget-image\" data-id=\"701aceaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"127\" height=\"17\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/observe-point.png\" class=\"attachment-large size-large wp-image-10578\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e39bcff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2e39bcff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/#expertise-technologique\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec4db2c e-con-full e-flex e-con e-parent\" data-id=\"ec4db2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d005c elementor-widget__width-inherit elementor-widget elementor-widget-template\" data-id=\"56d005c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10794\" class=\"elementor elementor-10794 elementor-10126 elementor-10126\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6176ecb9 e-flex e-con-boxed e-con e-parent\" data-id=\"6176ecb9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e999107 elementor-widget elementor-widget-image\" data-id=\"5e999107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-contact.png\" class=\"attachment-large size-large wp-image-10704\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223dcb elementor-widget elementor-widget-heading\" data-id=\"f223dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have a project in mind or a problem to solve?  <br>Do you have a specific need?<br>Schedule a discovery call with one of our experts today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edf13d2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5edf13d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/schedule-a-discovery-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a discovery call &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not directly certified, our consultants are certified and have advanced mastery of this powerful tool. This expertise enables us to help our customers fully exploit their data to meet their business objectives, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10748,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10747","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adobe Analytics - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Analytics\" \/>\n<meta property=\"og:description\" content=\"Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T11:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"174\" \/>\n\t<meta property=\"og:image:height\" content=\"92\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/\",\"name\":\"Adobe Analytics - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/adobe-analytics-1.png\",\"datePublished\":\"2025-01-16T10:23:37+00:00\",\"dateModified\":\"2025-09-30T11:48:22+00:00\",\"description\":\"Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not %\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/adobe-analytics-1.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/adobe-analytics-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/adobe-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertises\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/expertises\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Adobe Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adobe Analytics - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","description":"Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not %","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Adobe Analytics","og_description":"Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not %","og_url":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/","og_site_name":"Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","article_modified_time":"2025-09-30T11:48:22+00:00","og_image":[{"width":174,"height":92,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/","url":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/","name":"Adobe Analytics - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png","datePublished":"2025-01-16T10:23:37+00:00","dateModified":"2025-09-30T11:48:22+00:00","description":"Adobe Analytics At Optimal Ways, we use our expertise in Adobe Analytics to help companies optimize their digital performance. Although the agency is not %","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/en\/expertises\/adobe-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Expertises","item":"https:\/\/www.optimalways.com\/en\/expertises\/"},{"@type":"ListItem","position":3,"name":"Adobe Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/en\/#website","url":"https:\/\/www.optimalways.com\/en\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/en\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/comments?post=10747"}],"version-history":[{"count":8,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10747\/revisions"}],"predecessor-version":[{"id":13416,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10747\/revisions\/13416"}],"up":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10748"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/media?parent=10747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}