{"id":10732,"date":"2024-12-16T17:25:55","date_gmt":"2024-12-16T16:25:55","guid":{"rendered":"https:\/\/www.optimalways.com\/our-approach\/"},"modified":"2025-01-23T14:43:02","modified_gmt":"2025-01-23T13:43:02","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/our-approach\/","title":{"rendered":"Our approach"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our approach<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Your business is unique<\/strong>, and so is your level ofdata analysis<\/strong> maturity. <\/p>\n

Whether you’re in the early stages of data collection<\/strong> or already advanced inanalysis<\/strong> andoptimization<\/strong>, we tailor our solutions to your level. <\/p>\n

Thanks to our maturity model, we can help you define a progression plan<\/strong> to make data<\/strong> a strategic lever<\/strong> for all your decisions. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

4 great reasons to work together<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Proximity and agility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

By your side every day<\/strong>
We work hand in hand with your teams, guaranteeing constant support and optimum efficiency.<\/p>\n

Customized support<\/strong>
For each project, a consulting manager and a consultant specialized in digital analytics provide you with personalized support, working closely together to ensure that your objectives are met.<\/p>\n

Transparency and communication<\/strong>
Every month, a dedicated steering committee provides you with a clear view of project progress, while enabling a continuous reassessment of priorities. A detailed monthly report is sent to you for rigorous and transparent monitoring of each assignment.<\/p>\n

Reactivity and proactivity<\/strong>
Thanks to our ticketing system, every request is taken care of and processed efficiently, guaranteeing smooth, uninterrupted service.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

International dimension<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Bilingual service<\/strong>
All our services are offered in both French and English to ensure smooth, barrier-free communication.<\/p>\n

International reach<\/strong>
We work with subsidiaries and partners around the world, offering expertise tailored to your global needs.<\/p>\n

Multicultural team<\/strong>
Our consultants, who come from a wide range of countries and backgrounds, bring a wealth of perspectives to bear on the international challenges facing your business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Premium Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Organized and agile<\/strong>
Our structure is based on robust internal processes and models, constantly optimized to ensure maximum flexibility and efficiency.<\/p>\n

World-class toolbox<\/strong>
We provide you with state-of-the-art tools to guarantee exceptional service: Zendesk for fast, responsive request management and Asana for precise tracking of every project.<\/p>\n

Adapting to best practices<\/strong>
A constant watch on industrial and technological trends enables us to evolve our consulting offerings to stay at the forefront of innovation and meet the strategic challenges of your sector.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Positive impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As a certified B Corp<\/strong> company, we are part of a global movement<\/strong> that is transforming theeconomy<\/strong> to make it more inclusive<\/strong>, fair<\/strong> and regenerative<\/strong>.<\/p>\n

We commit 1% of our sales<\/strong> to associations working for theenvironment<\/strong> and society<\/strong>. As a proud member of the 1% for the Planet collective<\/strong> since 2021, we are taking concrete action for a sustainable future. <\/p>\n

We actively involve our customers and suppliers in CSR<\/strong> practices through our steering committees and our annual Ap\u00e9ritif Positif. We also support start-ups that embody our vision of sustainable ecommerce<\/strong>. <\/p>\n

We aim to help your teams progress<\/strong> by offering daily support<\/strong>, tailored training<\/strong> and our “Breakfast and Learn” customer events<\/strong>. Internally, we create a stimulating<\/strong> work environment, conducive to the professional growth<\/strong> and development of each individual<\/strong>. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Does this approach resonate with you?
Do you have other specific expectations or requirements?
Contact us, we'll be delighted to talk to you!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you’re in the early stages of data collection or already advanced inanalysis andoptimization, we tailor our solutions to your level. Thanks to our maturity model, we can help you define a progression plan to make data a strategic lever for […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10732","page","type-page","status-publish","hentry"],"yoast_head":"\nOur approach - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you're in the early stages of data collection or already %\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/our-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our approach\" \/>\n<meta property=\"og:description\" content=\"Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you're in the early stages of data collection or already %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/our-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-23T13:43:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/approche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/\",\"name\":\"Our approach - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/approche.jpg\",\"datePublished\":\"2024-12-16T16:25:55+00:00\",\"dateModified\":\"2025-01-23T13:43:02+00:00\",\"description\":\"Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you're in the early stages of data collection or already %\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/approche.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/approche.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/our-approach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our approach - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you're in the early stages of data collection or already %","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/en\/our-approach\/","og_locale":"en_US","og_type":"article","og_title":"Our approach","og_description":"Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you're in the early stages of data collection or already %","og_url":"https:\/\/www.optimalways.com\/en\/our-approach\/","og_site_name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","article_modified_time":"2025-01-23T13:43:02+00:00","og_image":[{"width":536,"height":331,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/approche.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/en\/our-approach\/","url":"https:\/\/www.optimalways.com\/en\/our-approach\/","name":"Our approach - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","isPartOf":{"@id":"https:\/\/www.optimalways.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/en\/our-approach\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/our-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/approche.jpg","datePublished":"2024-12-16T16:25:55+00:00","dateModified":"2025-01-23T13:43:02+00:00","description":"Our approach Your business is unique, and so is your level ofdata analysis maturity. Whether you're in the early stages of data collection or already %","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/en\/our-approach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/en\/our-approach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/our-approach\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/approche.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/approche.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/en\/our-approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Our approach"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/en\/#website","url":"https:\/\/www.optimalways.com\/en\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/en\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/comments?post=10732"}],"version-history":[{"count":4,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10732\/revisions"}],"predecessor-version":[{"id":10905,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10732\/revisions\/10905"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/media?parent=10732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}