{"id":10731,"date":"2024-12-16T14:53:17","date_gmt":"2024-12-16T13:53:17","guid":{"rendered":"https:\/\/www.optimalways.com\/about-us\/"},"modified":"2026-06-02T17:06:02","modified_gmt":"2026-06-02T15:06:02","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Who we are<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Founded in 2011, Optimal Ways aims to make Digital Analytics accessible to eCommerce and retail organizations. \u2028\u2028<\/p>

Optimal Ways<\/strong> soon set up a training organization<\/strong> to help its customers improve their skills <\/strong>. \u2028\u2028<\/p>

Founded in the Lille<\/strong> area, Optimal Ways now works with teams throughout France<\/strong>, Europe<\/strong>, North America<\/strong> and Asia<\/strong>. A human-scale agency, the team comprises around ten consultants<\/strong> and relies on a network ofexperts<\/strong> and partners<\/strong> throughout the world<\/strong>. <\/p>

We’ve built our reputation on an innovative approach<\/strong> that puts our customers’ skills development at the heart of our services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A consulting agency<\/h2>\n

A consulting agency specialized in digital analytics and optimization, dedicated to the ecommerce sector (B2B, B2C, D2C…).<\/p>\n

Our services are specially designed for ecommerce teams: audit, implementation, dashboards, optimization, governance, training and mentoring. \u2028\u2028<\/p>\n

Over the years, we have built up an organization and methodology tailored to the specific needs of the ecommerce teams we support around the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur services ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A training organization<\/h2>

Optimal Ways Academy offers a comprehensive training course on the main Digital Analytics solutions.Google Analytics, Piano Analytics, Adobe Analytics, our trainers will guide you through the business and technological dimensions of each of these tools.This modular offer can be adapted to the needs and maturity of your teams.<\/p>

All our training courses are offered both remotely and on-site, in French and English.<\/p>

Our training organization is Qualiopi certified and our training courses are eligible for Opco funding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur training ><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A committed company<\/h2>

Certified B Corp company part of a global movement for a more inclusive, equitable and regenerative economy.<\/p>

A member of the 1% for the Planet collective since 2021, we donate 1% of sales annually to associations committed to a sustainable and fairer world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOur CSR approach > Our CSR approach<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The founder<\/h2>

Nicolas Malo is a recognized Digital Analytics expert with over 20 years of experience across France and international markets. After holding key positions at leading organizations such as Oracle and Vid\u00e9otron, he founded Optimal Ways with a clear mission: to help eCommerce businesses turn data into meaningful insights and actionable decisions. <\/p>

Nicolas is also co-author of the first French-language book on Digital Analytics, and a regular speaker at international conferences such as MeasureCamp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Our team is made up of digital analytics experts who have mastered the latest technologies and market trends.We combine technical, strategic and operational skills to offer you comprehensive support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Nicolas Malo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Hugo Stepien<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Kahan N'guessan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Camille Chaudet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Evelien Vieveen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

R\u00e9mi Gr\u00e9sillon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Camille Durieux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Violaine de Voisins<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Marie Malo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Support and train teams to analyze and optimize ecommerce journeys, with a sustainable and responsible approach.<\/strong><\/p>

We help our customers to make the best decisions in optimizing their ecommerce journeys. Reliable, high-quality data is crucial to this, and remains a constant objective for our team. \u2028\u2028<\/p>

We practice a sober and responsible economy, raising our customers’ and suppliers’ awareness of CSR issues. We also actively support associations and projects that have a positive impact on society and the environment, reinforcing our mission of sustainable impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Our daily motivation? Excellence, caring and sharing.<\/strong><\/p>

Committed to continuous learning and improvement, we are constantly enhancing our expertise to serve you better. Kindness and respect are at the heart of all our interactions, as these values are essential if we are to progress together.<\/p>

Sharing is at the heart of our mission.Sharing knowledge, both internally and with our customers, is a priority. We cultivate an environment where everyone learns and grows through exchange.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Raison d'\u00eatre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Learning and passing on knowledge to enable everyone to progress.<\/strong><\/p>

We’re committed to helping our customers progress, with local support and a comprehensive Digital Analytics training program tailored to their specific needs and challenges.<\/p>

Internally, we nurture every talent with a continuous training program that fosters skills development and professional fulfillment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Who we are Founded in 2011, Optimal Ways aims to make Digital Analytics accessible to eCommerce and retail organizations. \u2028\u2028 Optimal Ways soon set up a training organization to help its customers improve their skills . \u2028\u2028 Founded in the Lille area, Optimal Ways now works with teams throughout France, Europe, North America and Asia. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10731","page","type-page","status-publish","hentry"],"yoast_head":"\nDiscover Optimal Ways Digital Analytics Agency<\/title>\n<meta name=\"description\" content=\"Explore the benefits of our digital analytics agency. Optimize your e-commerce with the expertise of Optimal Ways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us\" \/>\n<meta property=\"og:description\" content=\"Explore the benefits of our digital analytics agency. Optimize your e-commerce with the expertise of Optimal Ways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimalways.com\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T15:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/equipe-optimal-ways-wasquehal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"536\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/\",\"name\":\"Discover Optimal Ways Digital Analytics Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/equipe-optimal-ways-wasquehal.jpg\",\"datePublished\":\"2024-12-16T13:53:17+00:00\",\"dateModified\":\"2026-06-02T15:06:02+00:00\",\"description\":\"Explore the benefits of our digital analytics agency. Optimize your e-commerce with the expertise of Optimal Ways.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/equipe-optimal-ways-wasquehal.jpg\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/equipe-optimal-ways-wasquehal.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/about-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"name\":\"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#organization\",\"name\":\"Optimal Ways\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"contentUrl\":\"https:\\\/\\\/www.optimalways.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/optimal-ways.png\",\"width\":515,\"height\":110,\"caption\":\"Optimal Ways\"},\"image\":{\"@id\":\"https:\\\/\\\/www.optimalways.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/optimal-ways\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Discover Optimal Ways Digital Analytics Agency","description":"Explore the benefits of our digital analytics agency. Optimize your e-commerce with the expertise of Optimal Ways.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.optimalways.com\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"About us","og_description":"Explore the benefits of our digital analytics agency. Optimize your e-commerce with the expertise of Optimal Ways.","og_url":"https:\/\/www.optimalways.com\/en\/about-us\/","og_site_name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","article_modified_time":"2026-06-02T15:06:02+00:00","og_image":[{"width":536,"height":331,"url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/equipe-optimal-ways-wasquehal.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.optimalways.com\/en\/about-us\/","url":"https:\/\/www.optimalways.com\/en\/about-us\/","name":"Discover Optimal Ways Digital Analytics Agency","isPartOf":{"@id":"https:\/\/www.optimalways.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.optimalways.com\/en\/about-us\/#primaryimage"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/about-us\/#primaryimage"},"thumbnailUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/equipe-optimal-ways-wasquehal.jpg","datePublished":"2024-12-16T13:53:17+00:00","dateModified":"2026-06-02T15:06:02+00:00","description":"Explore the benefits of our digital analytics agency. Optimize your e-commerce with the expertise of Optimal Ways.","breadcrumb":{"@id":"https:\/\/www.optimalways.com\/en\/about-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.optimalways.com\/en\/about-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/about-us\/#primaryimage","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/equipe-optimal-ways-wasquehal.jpg","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/equipe-optimal-ways-wasquehal.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.optimalways.com\/en\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.optimalways.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"About us"}]},{"@type":"WebSite","@id":"https:\/\/www.optimalways.com\/en\/#website","url":"https:\/\/www.optimalways.com\/en\/","name":"Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)","description":"","publisher":{"@id":"https:\/\/www.optimalways.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.optimalways.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.optimalways.com\/en\/#organization","name":"Optimal Ways","url":"https:\/\/www.optimalways.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","contentUrl":"https:\/\/www.optimalways.com\/wp-content\/uploads\/2024\/12\/optimal-ways.png","width":515,"height":110,"caption":"Optimal Ways"},"image":{"@id":"https:\/\/www.optimalways.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimal-ways\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/comments?post=10731"}],"version-history":[{"count":25,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10731\/revisions"}],"predecessor-version":[{"id":14195,"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/pages\/10731\/revisions\/14195"}],"wp:attachment":[{"href":"https:\/\/www.optimalways.com\/en\/wp-json\/wp\/v2\/media?parent=10731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}