{"id":10720,"date":"2024-12-16T17:25:48","date_gmt":"2024-12-16T16:25:48","guid":{"rendered":"https:\/\/www.optimalways.com\/training\/"},"modified":"2025-09-30T10:46:08","modified_gmt":"2025-09-30T08:46:08","slug":"trainings","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/trainings\/","title":{"rendered":"Trainings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10720\" class=\"elementor elementor-10720 elementor-46\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66691ce e-flex e-con-boxed e-con e-parent\" data-id=\"66691ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9495532 e-con-full e-flex e-con e-child\" data-id=\"9495532\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b716734 elementor-widget elementor-widget-heading\" data-id=\"b716734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Trainings<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe092b elementor-widget elementor-widget-text-editor\" data-id=\"bbe092b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Developing the skills<\/strong> of your teams is our top priority!<\/p>\n<p>We help your teams to <strong>strengthen their expertise<\/strong> and develop real maturity in <strong>digital analytics<\/strong> and <strong>optimization<\/strong>.<\/p>\n<p><strong>Optimal Ways Academy<\/strong> has been our <strong>Qualiopi-certified<\/strong> training organization since 2021, and all our courses are eligible for <strong>OPCO funding<\/strong>. <\/p>\n<p>We offer <strong>innovative teaching methods<\/strong>, based on in-depth knowledge of business tools and challenges, for high-impact training.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69cf6fa e-con-full e-flex e-con e-child\" data-id=\"69cf6fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83a0244 elementor-widget elementor-widget-image\" data-id=\"83a0244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"328\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-data.jpg\" class=\"attachment-large size-large wp-image-10705\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-data.jpg 536w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-data-300x184.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57315c2 e-flex e-con-boxed e-con e-parent\" data-id=\"57315c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-496f689 e-con-full e-flex e-con e-child\" data-id=\"496f689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf1396 elementor-widget elementor-widget-image\" data-id=\"cbf1396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"687\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations.jpg\" class=\"attachment-full size-full wp-image-10706\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations.jpg 687w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formations-300x145.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0d6975 e-con-full e-flex e-con e-child\" data-id=\"d0d6975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef55eb8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ef55eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Training in Digital Analytics solutions<\/h2>\n<p>We offer specialized training for ecommerce teams in Adobe Analytics, GA4 and Piano Analytics.<\/p>\n<p>These training courses are designed to help teams get to grips with ecommerce and build their skills on practical case studies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68094dd e-grid e-con-full e-con e-child\" data-id=\"68094dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-802c554 elementor-widget elementor-widget-image\" data-id=\"802c554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"52\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/google-analytics-1.png\" class=\"attachment-large size-large wp-image-10686\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6edeca elementor-widget elementor-widget-image\" data-id=\"e6edeca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"70\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/piano-analytics-1-e1737016587556.png\" class=\"attachment-large size-large wp-image-10687\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd447 elementor-widget elementor-widget-image\" data-id=\"fafd447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"92\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adobe-analytics-1.png\" class=\"attachment-large size-large wp-image-10688\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbde614 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cbde614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3cdca1 e-flex e-con-boxed e-con e-parent\" data-id=\"c3cdca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-feb6d9a e-con-full e-flex e-con e-child\" data-id=\"feb6d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfcca5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1bfcca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>New! Ecommerce analysis training<\/h2>\n<p>In addition to our Digital Analytics training courses, we offer dedicated ecommerce analytics training for business teams (ecommerce management, acquisition manager, e-merchandising manager, UX \/ Conversion manager, digital marketing manager, CRM manager, etc.).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528df00 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"528df00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/ecommerce-analysis-training\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fad8d20 e-con-full e-flex e-con e-child\" data-id=\"fad8d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a64f5 elementor-widget elementor-widget-image\" data-id=\"31a64f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/ecommerce-analysis.png\" class=\"attachment-full size-full wp-image-10885\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/ecommerce-analysis.png 687w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/ecommerce-analysis-300x145.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab37eda e-flex e-con-boxed e-con e-parent\" data-id=\"ab37eda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0a26f8 e-con-full e-flex e-con e-child\" data-id=\"d0a26f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55e1dd elementor-widget elementor-widget-image\" data-id=\"f55e1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"331\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formation-a-distance.jpg\" class=\"attachment-full size-full wp-image-10708\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formation-a-distance.jpg 687w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/formation-a-distance-300x145.jpg 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f99980e e-con-full e-flex e-con e-child\" data-id=\"f99980e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbe989 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ebbe989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Practical details<\/h2>\n<p>Our training courses are available in French and English, either face-to-face or remotely.<\/p>\n<p>We prefer small groups of 4 to 10 participants to create an optimal learning dynamic and ensure knowledge alignment.<\/p>\n<p>Each 2-hour training module is designed to maximize participants&#8217; concentration and commitment. This flexible format also simplifies planning within your teams.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467ee07 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"467ee07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/practical-details\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06aeb9b e-flex e-con-boxed e-con e-parent\" data-id=\"06aeb9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6662a59 elementor-widget elementor-widget-image\" data-id=\"6662a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/picto-dipolme.png\" class=\"attachment-large size-large wp-image-10709\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4bccb elementor-widget elementor-widget-heading\" data-id=\"8c4bccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For more information, <br> visit the Optimal Ways Academy website.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef24f8c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ef24f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.academy\/en\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Optimal Ways Academy &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trainings Developing the skills of your teams is our top priority! We help your teams to strengthen their expertise and develop real maturity in digital analytics and optimization. Optimal Ways Academy has been our Qualiopi-certified training organization since 2021, and all our courses are eligible for OPCO funding. We offer innovative teaching methods, based on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10720","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trainings - Optimal Ways, l&#039;agence de digital analytics et d&#039;optimisation pour l&#039;ecommerce (Paris, Lille)<\/title>\n<meta name=\"description\" content=\"Trainings Developing the skills of your teams is our top priority! 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