{"id":10718,"date":"2024-12-16T14:57:05","date_gmt":"2024-12-16T13:57:05","guid":{"rendered":"https:\/\/www.optimalways.com\/home\/"},"modified":"2026-04-15T13:41:54","modified_gmt":"2026-04-15T11:41:54","slug":"home","status":"publish","type":"page","link":"https:\/\/www.optimalways.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10718\" class=\"elementor elementor-10718 elementor-32\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ddba7 e-flex e-con-boxed e-con e-parent\" data-id=\"e8ddba7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0ad5de e-con-full e-flex e-con e-child\" data-id=\"a0ad5de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-adef004 elementor-widget elementor-widget-heading\" data-id=\"adef004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transform your data into a powerful engine for digital and e-commerce growth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b35f53 elementor-widget elementor-widget-text-editor\" data-id=\"8b35f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We help your teams <strong data-start=\"0\" data-end=\"74\" data-is-only-node=\"\">collect, analyze and activate their data<\/strong> to <strong data-start=\"80\" data-end=\"106\">drive performance<\/strong>, <strong data-start=\"108\" data-end=\"134\">optimize journeys<\/strong> and <strong data-start=\"138\" data-end=\"179\">automate reporting thanks to AI<\/strong>. With <strong data-start=\"189\" data-end=\"208\">reliable tracking<\/strong>, they gain <strong data-start=\"227\" data-end=\"240\">autonomy<\/strong> and harness <strong data-start=\"259\" data-end=\"271\">insights<\/strong> to <strong data-start=\"277\" data-end=\"304\">improve the growth <\/strong>and <strong>conversion of your sites and applications<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c646db elementor-widget elementor-widget-button\" data-id=\"0c646db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/schedule-a-discovery-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a discovery call &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-010c41c e-con-full e-flex e-con e-child\" data-id=\"010c41c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a356d3 elementor-widget elementor-widget-image\" data-id=\"0a356d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"406\" height=\"395\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/ecommerce2.png\" class=\"attachment-large size-large wp-image-12158\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/ecommerce2.png 406w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/ecommerce2-300x292.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81559d4 e-con-full e-flex e-con e-parent\" data-id=\"81559d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c16116 elementor-widget elementor-widget-heading\" data-id=\"7c16116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services to meet your needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76989f4 e-flex e-con-boxed e-con e-parent\" data-id=\"76989f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-187b7bd e-con-full e-flex e-con e-child\" data-id=\"187b7bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-970e3c8 e-con-full e-flex e-con e-child\" data-id=\"970e3c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ba040 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b8ba040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement.png\" class=\"attachment-large size-large wp-image-12175\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2caec7b elementor-widget elementor-widget-heading\" data-id=\"2caec7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Support<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfdc912 elementor-widget elementor-widget-text-editor\" data-id=\"bfdc912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benefit from our team&#8217;s day-to-day expertise to <strong>manage<\/strong> and <strong>optimize<\/strong> the performance of your <strong>ecommerce<\/strong> business.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/services\/#accompagnement\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e84e14 e-con-full e-flex e-con e-child\" data-id=\"1e84e14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-db9cd5c e-con-full e-flex e-con e-child\" data-id=\"db9cd5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc17b3b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dc17b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9f91d elementor-widget elementor-widget-heading\" data-id=\"df9f91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implementation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a86d2b elementor-widget elementor-widget-text-editor\" data-id=\"2a86d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensure the <strong>accuracy<\/strong> of your <strong>tracking<\/strong> and maximize the effectiveness of your <strong>marketing campaigns<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/services\/#implementation\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87405bf e-con-full e-flex e-con e-child\" data-id=\"87405bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c4deb8 e-con-full e-flex e-con e-child\" data-id=\"9c4deb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09b0a0e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"09b0a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation.png\" class=\"attachment-large size-large wp-image-12179\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af86856 elementor-widget elementor-widget-heading\" data-id=\"af86856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30efa6a elementor-widget elementor-widget-text-editor\" data-id=\"30efa6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify<strong>concrete <\/strong>avenues for<strong>improvement <\/strong>to enrich your customer journeys and increase your <strong>conversion rates<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/services\/#optimisation\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e291fa e-flex e-con-boxed e-con e-parent\" data-id=\"2e291fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8effef1 e-con-full e-flex e-con e-child\" data-id=\"8effef1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-28ff219 e-con-full e-flex e-con e-child\" data-id=\"28ff219\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf8d54 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"eaf8d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" class=\"attachment-large size-large wp-image-12181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a9c28 elementor-widget elementor-widget-heading\" data-id=\"d9a9c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a61881 elementor-widget elementor-widget-text-editor\" data-id=\"8a61881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Identify <strong>anomalies<\/strong> and <strong>enhance <\/strong>the <strong>reliability<\/strong> of your data to make <strong>informed decisions<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/services\/#audit\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f0a8a5 e-con-full e-flex e-con e-child\" data-id=\"6f0a8a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fe18dc7 e-con-full e-flex e-con e-child\" data-id=\"fe18dc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6083011 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6083011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-tableauxdebord.png\" class=\"attachment-large size-large wp-image-12183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259e119 elementor-widget elementor-widget-heading\" data-id=\"259e119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dashboards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e2309 elementor-widget elementor-widget-text-editor\" data-id=\"30e2309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Give your teams fast, easy access to <strong>clear<\/strong>, <strong>relevant<\/strong> and <strong>immediately usable<\/strong> <strong>data<\/strong>.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/services\/#tableauxdebord\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f10bf e-con-full e-flex e-con e-child\" data-id=\"c1f10bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e044469 e-con-full e-flex e-con e-child\" data-id=\"e044469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee014c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1ee014c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"56\" height=\"62\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-gouvernance.png\" class=\"attachment-large size-large wp-image-12185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb08a4 elementor-widget elementor-widget-heading\" data-id=\"6fb08a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Governance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab59544 elementor-widget elementor-widget-text-editor\" data-id=\"ab59544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guarantee <strong>CNIL \/ RGPD compliance<\/strong> for your digital tools and align your key performance indicators with your ecommerce strategy.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/services\/#gouvernance\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c04dae1 e-con-full e-flex e-con e-parent\" data-id=\"c04dae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90e4010 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90e4010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our services &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6147c16 elementor-widget elementor-widget-heading\" data-id=\"6147c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of achievements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab7cc2 e-flex e-con-boxed e-con e-parent\" data-id=\"1ab7cc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cfb9d97 e-con-full e-flex e-con e-child\" data-id=\"cfb9d97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf13d28 e-con-full e-flex e-con e-child\" data-id=\"bf13d28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0da459 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b0da459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-audit.png\" class=\"attachment-large size-large wp-image-12181\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4521b7e elementor-widget elementor-widget-heading\" data-id=\"4521b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data collection audit for mobile applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b17c8 elementor-widget elementor-widget-text-editor\" data-id=\"46b17c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An ecommerce brand specializing in ready-to-wear clothing had an Android &amp; iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/achievements\/data-collection-audit-for-mobile-applications\/\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d5c247 e-con-full e-flex e-con e-child\" data-id=\"1d5c247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9993611 e-con-full e-flex e-con e-child\" data-id=\"9993611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7659c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3b7659c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-implementation.png\" class=\"attachment-large size-large wp-image-12177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1e971 elementor-widget elementor-widget-heading\" data-id=\"9f1e971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reliable product data with Google Analytics\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457c97f elementor-widget elementor-widget-text-editor\" data-id=\"457c97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A specialist retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The brand offers simple products in kit \/ bundle form, some with a sliding-scale price&#8230; <\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/achievements\/reliable-product-data-with-google-analytics\/\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1454210 e-con-full e-flex e-con e-child\" data-id=\"1454210\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cf7e991 e-con-full e-flex e-con e-child\" data-id=\"cf7e991\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38246e2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"38246e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"68\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-optimisation.png\" class=\"attachment-large size-large wp-image-12179\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0010d elementor-widget elementor-widget-heading\" data-id=\"db0010d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimization \nof customer paths<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9739a0 elementor-widget elementor-widget-text-editor\" data-id=\"b9739a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A specialist retailer is faced with the problem that the standard dashboards created by the teams in their BI tool highlight a number of metrics and dimensions, such as conversions, bounce rate, number of additions to basket&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/achievements\/optimizing-customer-paths\/\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73bc61c e-con-full e-flex e-con e-child\" data-id=\"73bc61c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b428c85 e-con-full e-flex e-con e-child\" data-id=\"b428c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e0ca2 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"16e0ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"65\" height=\"69\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/picto-accompagnement.png\" class=\"attachment-large size-large wp-image-12175\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8102b9 elementor-widget elementor-widget-heading\" data-id=\"b8102b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nlong-term support for\necommerce teams\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c49dc elementor-widget elementor-widget-text-editor\" data-id=\"77c49dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite the tools in place, data reliability remains uncertain with the site&#8217;s various evolutions, and regulatory compliance remains a challenge.  <br>Strategic management lacks a clear vision&#8230;<\/p><p><a href=\"https:\/\/www.optimalways.com\/en\/achievements\/long-term-support-for-e-commerce-teams\/\">Read more  &gt;<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710f675 e-con-full e-flex e-con e-parent\" data-id=\"710f675\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c84a597 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c84a597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/achievements\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our achievements &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baba99f e-flex e-con-boxed e-con e-parent\" data-id=\"baba99f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a2e82 e-flex e-con-boxed e-con e-parent\" data-id=\"92a2e82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b8f02d e-con-full e-flex e-con e-child\" data-id=\"2b8f02d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb14d86 elementor-widget elementor-widget-heading\" data-id=\"eb14d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fce829 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2fce829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Optimal Ways Academy<\/strong> is our <strong>Qualiopi-certified<\/strong> training organization, specializing in <strong>Digital Analytics<\/strong> for ecommerce teams: <strong>Google Analytics<\/strong>, <strong>Piano Analytics<\/strong>, <strong>Adobe Analytics<\/strong> and<strong>ecommerce analytics<\/strong>.<\/p><p>These courses are available in <strong>face-to-face<\/strong> and <strong>distance<\/strong> learning formats, in <strong>French<\/strong> and <strong>English<\/strong>, and are <strong>Opco<\/strong> eligible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f871f84 elementor-widget elementor-widget-button\" data-id=\"f871f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/trainings\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover our training &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f760a35 e-con-full e-flex e-con e-child\" data-id=\"f760a35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128cdd9 elementor-widget elementor-widget-image\" data-id=\"128cdd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.optimalways.com\/en\/trainings\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/09\/qualiopi.png\" title=\"qualiopi\" alt=\"qualiopi\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a13091 e-flex e-con-boxed e-con e-parent\" data-id=\"67a13091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4d30d4 elementor-widget elementor-widget-heading\" data-id=\"6a4d30d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">References<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b6b250 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29b6b250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the years, we&#8217;ve put in place an organization and methodology tailored to the specific needs for<strong>agility<\/strong> and<strong>expertise<\/strong> of your <strong>ecommerce<\/strong> teams, which we support <strong>worldwide<\/strong>, in <strong>French<\/strong> and <strong>English<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69444b09 elementor-widget elementor-widget-image-carousel\" data-id=\"69444b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;5&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/cultura.png\" alt=\"cultura\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/damart.png\" alt=\"damart\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/decathlon.png\" alt=\"decathlon\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/doublet.png\" alt=\"doublet\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/electro-depot.png\" alt=\"electro-depot\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/bernard.png\" alt=\"bernard\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/nhood.png\" alt=\"nhood\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/decathlon-pro.jpg\" alt=\"decathlon-pro\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/m-and-ms.png\" alt=\"m-and-ms\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/royal-canin.png\" alt=\"royal-canin\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/vandb.png\" alt=\"vandb\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/mars.png\" alt=\"mars\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/chronodrive.png\" alt=\"chronodrive\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/boulanger.png\" alt=\"boulanger\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/compastor.png\" alt=\"compastor\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/leroy-merlin.png\" alt=\"leroy-merlin\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/adeo.png\" alt=\"adeo\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/truffaut.png\" alt=\"truffaut\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/stores-discount.png\" alt=\"stores-discount\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"20 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/socooc.png\" alt=\"socooc\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"21 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/wonderbox.png\" alt=\"wonderbox\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"22 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/furet-du-nord.jpg\" alt=\"furet-du-nord\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"23 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/nature-et-decouvertes.png\" alt=\"nature-et-decouvertes\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"24 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/maty.png\" alt=\"maty\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"25 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/dim.png\" alt=\"dim\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"26 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-halle.png\" alt=\"la-halle\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"27 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/jennifer.png\" alt=\"jennifer\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"28 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/minelli.png\" alt=\"minelli\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"29 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/dior.png\" alt=\"dior\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"30 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/san-marina.png\" alt=\"san-marina\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"31 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/okaidi.png\" alt=\"okaidi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"32 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/des-marques-vous.png\" alt=\"des-marques-&amp;-vous\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"33 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/leel.png\" alt=\"leel\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"34 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/armand-thierry.png\" alt=\"armand-thierry\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"35 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/la-gentle-factory.png\" alt=\"la-gentle-factory\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"36 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/kiabi.png\" alt=\"kiabi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"37 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/somfy.png\" alt=\"somfy\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"38 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/rougegorge.png\" alt=\"rougegorge\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"39 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/pimkie.png\" alt=\"pimkie\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"40 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/nosoli.png\" alt=\"nosoli\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"41 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/mobalpa.png\" alt=\"mobalpa\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"42 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/gifi.png\" alt=\"gifi\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"43 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/brico-depot.png\" alt=\"brico-depot\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"44 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/cyrillus.png\" alt=\"carrousel client\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"45 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/afibel.png\" alt=\"carrousel client\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"46 of 46\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2025\/01\/brady.png\" alt=\"carrousel client\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a267023 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a267023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/references\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all our references &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-097141e e-flex e-con-boxed e-con e-parent\" data-id=\"097141e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bfc7a22 e-con-full e-flex e-con e-child\" data-id=\"bfc7a22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1230b1d elementor-widget elementor-widget-heading\" data-id=\"1230b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ebfe3 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3ebfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We work with your teams in an organized, agile way to <strong>maximize efficiency<\/strong>.<\/p><p>All our services are available in <strong>French<\/strong> and <strong>English<\/strong>, for <strong>smooth<\/strong>, <strong>borderless<\/strong> <strong>communication<\/strong>.<\/p><p>We donate <strong>1% of our sales<\/strong> to associations dedicated to the environment and society.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd27c02 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cd27c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/our-approach\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our approach &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5732ee e-con-full e-flex e-con e-child\" data-id=\"c5732ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510878e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"510878e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A committed agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449246e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"449246e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company took the next step by obtaining <strong>B Corp certification<\/strong> in 2024, affirming its commitment to <strong>more sustainable<\/strong> and <strong>responsible<\/strong> <strong>ecommerce<\/strong>.<\/p><p>Four key commitments guide us, fueling our drive to generate a <strong>positive impact<\/strong> for <strong>society<\/strong> and the<strong>environment<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3df4a0 e-grid e-con-full e-con e-child\" data-id=\"a3df4a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95af667 elementor-widget elementor-widget-image\" data-id=\"95af667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/elementor\/thumbs\/certifie-b-corp-qzszo836yoerrc3gyyl68vymjvc63aootto7mr239c.png\" title=\"certifie-b-corp\" alt=\"certifie-b-corp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3826baf elementor-widget elementor-widget-image\" data-id=\"3826baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/elementor\/thumbs\/1-pourcent-for-the-planet-member-qzxt0v23rhddsdhjleiw9vgkyk6kf5dzkrkwrxckjk.png\" title=\"1-pourcent-for-the-planet-member\" alt=\"1-pourcent-for-the-planet-member\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eade1ac elementor-widget elementor-widget-image\" data-id=\"eade1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/elementor\/thumbs\/Gold-medal-r77dybzxv7s0izkyyi675ay97ft2voafgi97q9z400.png\" title=\"Gold medal\" alt=\"Gold medal\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06706a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"06706a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.optimalways.com\/en\/csr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Our CSR approach &gt; Our CSR approach<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d806cb e-flex e-con-boxed e-con e-parent\" data-id=\"5d806cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4101a83 elementor-widget elementor-widget-heading\" data-id=\"4101a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">News<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c44647 elementor-widget elementor-widget-shortcode\" data-id=\"2c44647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"liste_articles liste_articles_shortcode\"><article><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/supply-chain-logistics-key-lessons-from-retail-tech-thursdays\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-1200x675.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-1200x675.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1776889238367.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/en\/2026\/04\/supply-chain-logistics-key-lessons-from-retail-tech-thursdays\/'><h3><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/supply-chain-logistics-key-lessons-from-retail-tech-thursdays\/'>Supply chain &amp; logistics: key lessons from Retail Tech Thursdays<\/a><\/h3><p>After a &#8220;tile tour&#8221; on the Champs-\u00c9lys\u00e9es, we returned to rue de Valois for the 35th edition of Les Jeudis de la Retail Tech, dedicated [...]<\/p><\/div><\/article><article><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-1200x675.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-1200x675.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1775468071768.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/en\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/'><h3><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/visites-carrelage-des-champs-elysees-quand-lia-accelere-et-que-le-retail-redevient-humain-jeudis-de-la-retail-tech-mars-2026\/'>A Tour of the Champs-\u00c9lys\u00e9es: When AI Speeds Things Up\u2026 and Retail Becomes Human Again<\/a><\/h3><p>For its March 2026 edition, Les Jeudis de La Retail Tech chose to step outside its usual framework to observe retail where it is fully [...]<\/p><\/div><\/article><article><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/a-look-back-at-the-performance-retail-morning-what-the-arthur-case-teaches-us-about-unified-retail-in-a-shopify-ecosystem\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-1200x676.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-1200x676.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1774297771944.jpg 1279w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/en\/2026\/04\/a-look-back-at-the-performance-retail-morning-what-the-arthur-case-teaches-us-about-unified-retail-in-a-shopify-ecosystem\/'><h3><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/a-look-back-at-the-performance-retail-morning-what-the-arthur-case-teaches-us-about-unified-retail-in-a-shopify-ecosystem\/'>A Look Back at the Retail Morning Session: Lessons from the Arthur Case Study on Unified Retail (Shopify)<\/a><\/h3><p>On Thursday March 19, 2026, we had the pleasure of being invited to the first &#8220;retail performance&#8221; morning co-organized by our Lille-based colleague Fourseeds, alongside [...]<\/p><\/div><\/article><article><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/cafe-1-lille-2026-rethinking-the-company-as-a-driving-force-for-commitment-to-the-living-world\/'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-1200x675.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-1200x675.jpg 1200w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-300x169.jpg 300w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-1024x576.jpg 1024w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022-768x432.jpg 768w, https:\/\/www.optimalways.com\/wp-content\/uploads\/2026\/04\/1773257537022.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><div class='texte' onclick='document.location.href ='https:\/\/www.optimalways.com\/en\/2026\/04\/cafe-1-lille-2026-rethinking-the-company-as-a-driving-force-for-commitment-to-the-living-world\/'><h3><a href='https:\/\/www.optimalways.com\/en\/2026\/04\/cafe-1-lille-2026-rethinking-the-company-as-a-driving-force-for-commitment-to-the-living-world\/'>Caf\u00e9 1 % Lille 2026: Rethinking Business to Serve Life and Social Engagement<\/a><\/h3><p>Building on the success of the previous edition held in Lille, which included testimonials from Tikamoon andAvril Cosm\u00e9tique Bio (report here), the Caf\u00e9 1% was [...]<\/p><\/div><\/article><div class='bouton'><a href='https:\/\/www.optimalways.com\/en\/category\/news\/'>See all our news ><\/a><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Transform your data into a powerful engine for digital and e-commerce growth We help your teams collect, analyze and activate their data to drive performance, optimize journeys and automate reporting thanks to AI. With reliable tracking, they gain autonomy and harness insights to improve the growth and conversion of your sites and applications. Schedule a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-10718","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital analytics agencey for e-commerce (Paris &amp; Lille)<\/title>\n<meta name=\"description\" content=\"Discover our digital analytics agency specialized in e-commerce to improve your tracking and your customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimalways.com\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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