Optimal Ways provides training in the form of workshops that are specially designed to empower e-commerce teams with the key conceptual, methodological and practical skills they need to achieve proficiency in the use of Digital Analytics platforms and tools.

Our workshops generally focus on the use of one specific tool at a time (Adobe Analytics or Google Analytics), but we also provide training in the implementation of global Digital Analytics strategies.

Our Training Workshops

This workshop is specially designed to provide an overview of the main types of analyses, the main Key Performance Indicators, the analytical methods, and the issues and challenges of Digital Analytics.


This program of workshops covers the entire set of Adobe Analytics modules (formerly Omniture SiteCatalyst), and is suitable for business, project, and/or technical teams.


This program of workshops covers the various aspects of the Google Analytics platform, and is suitable for business, project, and/or technical teams.


Frequently Asked Questions


Do you offer training in English?

Absolutely! We regularly deliver training in English to international groups, both in France and in the rest of Europe. We can also deliver training remotely using video-conferencing technology.

Do you offer inter-company training?

Yes, but for reasons of confidentiality, only if the companies belong to the same group. In this case, it is up to the group to organize the workshop dates and venues, and Optimal Ways will invoice each entity separately.

Are your workshops eligible for "OPCA" funding?

Yes. All of our training workshops are eligible for “OPCA” funding for employees with a French labour contract. We are registered as a Training Centre with the Nord-Pas-de-Calais Prefecture. Our registration number is 31 59 07809 59.

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