From assessing your needs and configuring your analytics tools, to designing, testing and validating your tagging plan, Optimal Ways will assist you through every step of your project to ensure that your data is reliable and accurate.

    Digital Analytics Framework: Working closely with you, we define the key performance indicators (KPI) that are best suited to your business strategy and to your digital measurement requirements. We then help you to formalize your requirements in a document known as a “Digital Analytics Framework”.
    Help with selecting technological solutions: We help you select the most appropriate solutions for the implementation of your “Digital Analytics Framework”.
    Tagging plans: Working closely with you, we devise detailed tagging plans for subsequent implementation by your IT teams or your technical providers.
    Configuration and parameterization: We configure your Digital Analytics and Tag Management solutions to suit your measurement and analytical needs.
    Testing: We participate in the processes to ensure the proper implementation of your tagging plan during both development and operational phases.

We are certified and qualified for the following solutions: Adobe Analytics (formerly Omniture SiteCatalyst), AT Internet Analyzer, comScore Digital Analytix, Eulerian Analytics, Google Analytics, Tag Commander and Tealium.

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