by admin | May 11, 2017 | Blog
Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...
by admin | May 11, 2017 | Blog
Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015...
by admin | May 11, 2017 | Blog
Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer. ...
by mmalo | Jun 6, 2016 | Blog
For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe’s latest innovations in the Marketing Field and hear the many feedbacks...
by mmalo | Jun 6, 2016 | Blog
We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency’s staff with the Google Analytics solution. With this certification, Optimal...
by mmalo | Jun 6, 2016 | Blog
During the 8th edition of MeasureCamp, held on March 5th, 2016, in London, Nicolas Malo, Optimal Ways founder, gave a workshop called « Customer Experience Metrics ». This workshop meant to focus on the valuable indicators to follow in order to measure cutomers’...
