Who
are we?
Our story
Nicolas Malo set up the consulting agency in 2011 wishing to make Digital Analytics accessible to e-retailers.
Optimal Ways quickly became a training organization in order to help ecommerce teams progress and become more autonomous.
Located in Wasquehal in the Lille area, Optimal Ways works with teams throughout France, Europe, North America and Asia.
Highly specialised agency, our team counts a dozen consultants who work with a network of experts and partners around the world.
Today, Optimal Ways provides consulting and training services in digital analytics for ecommerce and retail companies wordlwide.
Our DNA
Values
Excellence Kindness Sharing
We are committed to continuous improvement and learning, and constantly monitor our business and solutions to deepen and challenge our expertise, so that we can always serve our customers better.
We value kindness within the team and with our customers. We believe this is essential if we are to progress together.
Sharing knowledge internally and with our customers is at the heart of our approach.
.
Mission
Support and train ecommerce teams to
make informed decisions,
in a sustainable and responsible way.
We help our customers to make the best decisions in managing their ecommerce platforms. Reliable, high-quality data is crucial to this, and remains a constant objective for our team.
We live our business in sobriety, raise awareness of CSR among our customers and suppliers, and support associations and projects with a positive impact on society and the environment.
Purpose
Learning and sharing to empower
everyone’s progress
We are committed to helping our customers progress, through local support and our comprehensive Digital Analytics training program.
Internally, we take care of each and every one of our talents, enabling them to progress through our ongoing training program. Every year, we welcome foreign students to discover a French company and develop their skills in Digital Analytics.
.
A Consulting agency
Digital Analytics specialists, we help you understand, manage and use digital data.
We are certified and work with the main Digital Analytics and Tag Management solutions. With an innovative approach to consulting and training, we help your teams progress and become autonomous.
We are not affiliated to any solution provider or consultancy company and we receive no referral fees. Working with your various partners, we guarantee you completely unbiased advice and no conflict of interest.
We value serene and positive relationships based on sharing and kindness. And we ensure excellency in our services to help you to go further!
A Training Academy
Optimal Ways Academy offers a complete learning program on the main Digital Analytics solutions
Google Analytics, Contentsquare, Piano Analytics, Adobe Analytics…, our trainers will guide you through the business and technological dimensions of each of these tools.
Our offer will adapt to the needs and the maturity of your teams. Whether you are a beginner or an experienced trainee, you define your own learning path.
All our training courses available worldwide available in French and in English.
The team
Nicolas Malo
Hugo Stepien
Kahan N'Guessan
Camille Chaudet
Evelien Vieveen
Rémi Grésillon
Thibault Dubois
Hugo Sanchez
Chloé Poirier
Catherine Tranchant
Krishna Raju
Marie Malo
We are Hiring!
Optimal Ways is currently looking for the following profiles:
Digital Analytics Consultant for Ecommerce and Retail M/F
As an innovative, expert, agile and friendly agency, we offer a stimulating work environment for people who are passionate about the field of digital analytics and interested in supporting a wide variety of clients.
You can also send us your unsolicited application.
CONTACT US
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole
France
Téléphone : +33 (0)3 59 36 50 35
Legal Information
Optimal Ways processes the data collected in order to respond to your requests for information about our services and training.
To learn more about how we manage your personal information and to exercise your rights, please see our Privacy Policy.