As part of our CSR commitments and B Corp certification, we launched a brand-new knowledge-sharing format for our clients in September 2024: Breakfast & Learn! These friendly gatherings provide the perfect opportunity to build expertise on key topics in collaboration with our experts and partners.

After a first session focused on server-side use cases, our October edition featured Damien Ousaci, co-founder of ThankYou Analytics, a solution specializing in the performance management of acquisition campaigns.

Damien shared valuable insights on traffic acquisition data collection while adhering to ePrivacy and GDPR guidelines. The session also tackled strategic challenges such as the gradual phase-out of third-party cookies, the Privacy Sandbox, cross-device and cross-channel journeys, best practices, and the future of attribution.

Over 20 participants joined us on-site, with an additional 10 attending online. A big thank you to everyone for your presence and enthusiasm, which made this event a resounding success!