On November 5, 2024, Contentsquare brought together around fifty people in Paris for an exclusive presentation of its new positioning and features, ahead of the CX Circle Paris event. This gathering allowed participants to dive into Contentsquare’s latest developments and explore how the platform is evolving to meet today’s customer experience challenges.

Jean-Christophe Pitié, Chief Marketing Officer & Chief Partner Officer at Contentsquare, introduced key trends shaping the martech landscape today and their impact on marketing teams:

• The number of martech solutions has surged, with over 13,000 options available on the market, reflecting a growth of +18.5% over the past six months.
• However, only 33% of these solutions’ features are fully utilized by marketing teams (source: Gartner), highlighting the importance of maximizing the tools already in place.
• In this context, CMOs face growing pressure to optimize ROI and reduce marketing tech expenses. For 75% of CMOs, the future lies in consolidating tools while continuing to innovate (source: Gartner).