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Optimal Ways joins the FEVAD community!

Oct 11, 2024

Optimal Ways is now a member of the Federation of E-commerce and Distance Selling (FEVAD), as an associate member. We thus join the largest group of e-commerce professionals in France, a dynamic network of over 800 companies.

Why join FEVAD?

FEVAD creates a space for constructive dialogue between e-merchants and service providers, where transparency and respect for customers are shared fundamental values.

This membership offers us a unique opportunity to stay at the forefront of industry trends, especially during this period of profound transformation. New technologies, such as artificial intelligence, are indeed redefining practices and consumer expectations. We will be able to follow these developments and adjust our services to the changing market needs, as we have already done during the FEVAD conference on generative AI for e-commerce.

The FEVAD Associate Members Program: A Network of Excellence

FEVAD’s Associate Members Program brings together companies that share a common vision:

  • fostering constructive exchanges between service providers and online retailers;
  • supporting the development of online commerce in France;
  • contributing to the improvement of available market solutions;
  • promoting the values of transparency and respect for customers, which are core to FEVAD.

Within FEVAD, we benefit from a network that strengthens our expertise and helps us develop new partnerships with industry leaders. Moreover, we have access to reliable studies on the evolution of European e-commerce, thanks to FEVAD’s involvement in Ecommerce Europe.

This European network also enables us to actively contribute to the harmonization of e-commerce practices and regulations at the European level, a crucial issue for industry players.

Indeed, through its participation in Ecommerce Europe, FEVAD represents the interests of e-merchants to European institutions in key areas such as regulation, payments, and logistics.

Toward a Sustainable and Ethical Future for E-commerce

At Optimal Ways, we firmly believe in the possibility of ethical and sustainable e-commerce. FEVAD’s commitment in this direction reinforces our conviction: e-commerce must evolve responsibly, placing the consumer at the heart of its concerns.

We are delighted to contribute to the growth of e-commerce alongside FEVAD and its members and to bring our expertise in Digital Analytics to help shape the future of this sector.