The 7th edition of MeasureCamp Amsterdam was successfully held at the Amsterdam Art Center, bringing together an enthusiastic crowd of over 160 participants on April 20, 2024. This year’s event highlighted numerous topics, reflecting the significant growth and maturation of the industry in recent years.

As sessions took place simultaneously, here is an article referencing those that Nicolas Malo was able to attend:

• Decisions vs. Analytics: Issues related to people, processes, and technology by Steen Rasmussen
• CRO is not enough. What’s the next step in e-commerce and retail: CLV by Valentin Radu
• Unlocking the secrets of user conversion. How AI reveals conversion factors at Villamedia by Eelco van Kuik
• Q&A session with a GA4 product manager by Carly Boddy
• Fixing your attribution gaps with Firestore + ssGTM by Alejandro Zielinsky

A big thank you to the organizing team for this excellent 7th edition!