Straight from the Adobe Summit in London !

For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe’s latest innovations in the Marketing Field and hear the many feedbacks...

Optimal Ways, a new « Google Analytics Certified Partner »

We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency’s staff with the Google Analytics solution. With this certification, Optimal...

« BeamPulse Partner » Certification for Optimal Ways

Optimal Ways has just received the « BeamPulse Certified Partner » certifcation, which demonstrates its consultants’ ability to use the Beampulse solution. Created in Alsace, this solution allows the creation of heat cards for scrolls and clicks, and provides...

« Search Metrics » workshop at MeasureCamp VI in London

On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...