by mmalo | Jun 6, 2016 | Blog
For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe’s latest innovations in the Marketing Field and hear the many feedbacks...
by mmalo | Jun 6, 2016 | Blog
We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency’s staff with the Google Analytics solution. With this certification, Optimal...
by mmalo | Jun 6, 2016 | Blog
During the 8th edition of MeasureCamp, held on March 5th, 2016, in London, Nicolas Malo, Optimal Ways founder, gave a workshop called « Customer Experience Metrics ». This workshop meant to focus on the valuable indicators to follow in order to measure cutomers’...
by mmalo | Jun 6, 2016 | Blog
On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...
