Optimal Ways is staffed by a team of specialists who all share a common passion for Digital Analytics and E-commerce, and who bring a wealth of experience from various backgrounds in web publishing, agency and advertising services.

Nicolas Malo

Nicolas has been involved in the web ecosystem for more than 20 years and has developed a good understanding of e-commerce issues. After several years as Production Director at two Paris-based web agencies (BDDP then Havas Advertising), he was hired by Oracle in Silicon Valley as the Operations Director for all of the company’s sites. From there, he moved to Montréal where he was responsible for the executive management of the e-commerce website operated by the Canadian telecommunications company, Vidéotron. On his return to France, he directed his focus on Digital Analytics and, with Jacques Warren, co-authored the book, “Web Analytics : mesurer le succès et maximiser les profits de votre site Web”. In 2011, he founded Optimal Ways, a consultancy specialising in Digital Analytics training and coaching. Driven as always by his passion for the web, he provides his customers with meticulous service, and has earned numerous certifications. He also lectures at EDHEC Business School (of which he is a graduate), Ecole Centrale Engineering School, IAE de Lille, and the University of British Columbia in Canada.

Nicolas brings all his experience to bear in supporting customers and building relationships based on trust.

David Quargnul

David discovered the world of e-commerce at Arvato, where he quickly developed a passion for Web Analytics. He gained a deeper understanding of the profession while working as a Web Analyst at La Redoute, concurrently studying for and obtaining a Master’s degree in Direct Marketing and Electronic Commerce. He then went on to gain specialist skills in Digital Analytics as a consultant with an IT services provider working mainly with 3 Suisses. He joined Optimal Ways in 2013, and contributes to maintaining the company’s highest standard of excellence in training and business consulting services. He also lectures at IAE de Lille, and holds certifications in Google Analytics, Tag Commander, Eulerian and Mazeberry.

A favourite with customers owing to his practical, efficient approach, David stays cool, whatever the situation !

Olivier Deschuytter

A true web pionner, Olivier becomes interested in e-commerce sites in 2007, first working for La Redoute, then Auchan Drive and Auchan Direct. Tag implementation, dashboards, analysis are parts of Olivier’s daily life, but most of all he enjoys working on defining needs and teaching how to best use digital analytics tools. He aims to make sites evolve and to find the best indicators in order to make the right decisions. In 2015, Olivier took on a new challenge and went back to La Redoute to work on an international scale.

Today he is our Adobe expert. With his unbounded curiosity, always eager to understand the situation, Olivier fits right in with his great  communication and teaching skills and his analytics mind !

Myriam Echeikr

Last but not least, Myriam is our latest team member and aims to become a true Digital Analytics hero.

With a recent degree in web analytics, she wants to bring new solutions to the agency and does not tolerate routine. Myriam first worked in SEO for Clustaar, providing technical support to customers, and she is now eager to help companies lead their digital world. Certified Google Analytics and Tag Commander, Myriam is going to surprise more than one !



Marie Malo

A botanist by profession, and passionate about writing and translation, Marie joined Optimal Ways in 2012. The beginning of a new adventure! Discreet and organised, she handles what our Web Analysts no longer have the time to do: administrative work. She diligently files, follows up, informs and writes, and also keeps track of our training programmes. With Optimal Ways’ growth, Marie has become crucial to the company!

We’re hiring!



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